The most we can do for our business during the spread of the coronavirus and challenging business operations is to try to take advantage of the given situation by improving our digital business.
No one imagined that such a simple microscopic creature could completely paralyze our daily lives. The whole world has practically come to a standstill, and the economy and society are facing unenviable times.
Employees need to be paid, contributions must be settled, rent paid, etc. The practice of past crises has shown that companies have significantly cut and restructured funds allocated to advertising and marketing to (at least partially) cover the damage incurred. This is, of course, logical and understandable when companies try to set priorities in crisis meetings that will not only help the company survive the crisis but also emerge stronger from it.
Despite the general panic and many negative consequences, the coronavirus situation has also brought some positive things. People spend more time with their loved ones, spend more time in nature, ... and above all, they are at home, and there have never been so many users online in history! People are reading online media, blogs, shopping, comparing prices, looking at new car models and tourist destinations, socializing on social networks, interested in all sorts of things, ... When everything returns to normal, they will buy many things they looked at during self-isolation.
What is positive here for directors and entrepreneurs who need to save their companies? It is an indisputable fact that all forms of online business and communication have increased enormously in recent weeks, and there is a high probability that this will remain the case even after these difficult times. Is there anything we can do at this moment? Improve online business and digital communication!
All these web visitors leave behind traces of interest, intentions to purchase, desires, and needs. These are your potential customers - some already during the virus outbreak, and all the others after the quarantine ends!
With a group of Slovenian scientists and in collaboration with domestic and international institutes (Cambridge University), the company I.R.V. d.o.o. has developed an advanced platform Bex Customer Intelligence, which with the help of artificial intelligence, mathematical algorithms, and big data (data processing) allows us to remember and process all these interactions of potential customers with your website and prepare them for use, as summarized in the following steps:
1) To remember the interactions, ensure as soon as possible that your experts or website administrators (now, when most people are online) implement the Bex code. We arrange the installation for all our clients for free.
2) After approximately 4 weeks or earlier by agreement, experts will process the collected data and present it to you via video conference. The free presentation will include specific personalized solutions for designing a strategy and communication method during and after the coronavirus period.
3) Our company, in collaboration with BEX, has prepared a special promotional package that will allow your company to become the owner of the acquired data (own Customer Intelligence database) as an intangible fixed asset, and with it, in these uncertain times, you can:
- personally address each of your visitors based on their interests,
- sell more to existing and new visitors on the site,
- find those visitors who are currently buying similar products from the competition,
- save money on advertising,
- build a better relationship with customers,
- more easily prepare a company development strategy,
- achieve higher conversions,
- achieve more repeat visits,
- increase the number of inquiries,
- showcase the diversity of your offer,
- gain more leads, ...
The above-described Degriz promotional package will allow you to create your own database - Customer Intelligence. The special price in this case is a symbolic €99 per month during the promotional period, including the setup fee for this period.
If you would like to become acquainted with the entire triangle of complementary BEX services, let us know, and we will send you a presentation of services that includes:
- Creation of your own database
- Page customization
- Profiled advertising
If life gives you lemons, make lemonade. Allow technology and science to save your business today, as tomorrow may already be too late!
