A guide to online stores.

Everything that makes up an online store, chapter by chapter. For each topic: what matters and what to watch out for.

11 chapters43 topics2 growth hacks

07

Hosting

Reliable hosting is the foundation of every online business. When it comes to hosting stores, it becomes even more crucial.

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08

Online Store Upkeep

All owners of websites (websites and online stores) are probably aware of the impact of changes on the visits to your site, and consequently on the number of purchases, orders, and inquiries.

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10

AI in search and shopping

How search and shopping are changing and what a store can do today: crawler access, the product catalog, JSON-LD structured data with code examples, shopping agents and measurement.

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11

Online store legislation in the EU

An up-to-date overview of EU rules for online stores, organized along the customer journey: footer, product page, cart, after purchase and behind the scenes. Status of the rules: 13 October 2026.

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Online stores offer much more than traditional brick-and-mortar shops. They are open 24 hours a day and are not tied to a single location. You can sell anywhere and anytime.

Shopping from the comfort of your own home is becoming increasingly popular day by day.

Today, many people opt to create an online store, as they have become more accessible. Thanks to modular and upgradable designs, they are suitable for both small retailers with a few products and large retailers with thousands of items.

A well-designed online store is essential for visibility, competitiveness, and sales success. It will help you build your company's reputation and enable you to stay a step or two ahead of the competition with good optimization.