Choosing the Right Subject Line
The average person receives 416 commercial messages per month, and 91% of people check their email inbox at least once a day.
Read moreAn important part of online marketing is also e-mail marketing, which can be an extremely useful and effective advertising tool.
The average person receives 416 commercial messages per month, and 91% of people check their email inbox at least once a day.
Read moreOnce the online store is set up, the next step is building a contact database, primarily focusing on collecting email addresses and other information from existing or potential customers.
Read moreHere are some facts about email marketing highlighted by a healthy food store on their website:
Read moreE-mail marketing is one of the most important marketing channels, as it is cost-effective.
Read moreEmail messages to visitors who abandoned their cart before confirming the order have proven to be the most effective marketing strategy for online sellers.
Read moreEmail marketing is a form of direct marketing. It is suitable for sending newsletters, event invitations, informing about promotions, news, and more.
For a successful campaign, you need a good customer base and message.
However, even with this type of online marketing, it is necessary to consider key rules of marketing strategy and adjust the implementation to the goals of the email campaign:
With all these rules, it is also necessary to adhere to legal and ethical limitations; otherwise, you may end up on the spam list, usually at the expense of email addresses that you have not obtained in an appropriate way.
Advantages:
For sending and preparing email campaigns, we recommend using one of the following tools: GetResponse, Mailerlite, and Mailchimp. Of course, there are many other providers with different functionalities available.
Many entrepreneurs face challenges in business caused by stressful moments, extensive search for effective marketing tricks, and other ways of promotion via Google and social networks (Facebook, Instagram, Twitter, LinkedIn, etc.). Despite good knowledge of Google's strategy and its ranking system, it can spoil your plans shortly with a change in the algorithm or cause trouble.
If you want to be competitive but still earn well, read some tips from Seth Godin about email marketing:
The broader your list of recipients of your email messages, the greater the potential for earnings.
All of the above represents significant potential for acquiring target customers. They can also be reached through other channels, but you can achieve this more extremely with emails - send the right offer to the right person at the right time. Targeting can increase the value of your list and your revenue per subscriber up to tenfold.
By following all the advice, you will gain a potential marketing channel. Its uniqueness is that you control it yourself. So, build a list of customers ready to buy your items immediately and start working. Focus on things you can control. When building an online business, there is no better guarantee of your success than trusting your largest and most reliable channel to customers. At the same time, you will gain your loyal customers.
Stop browsing. Start selling. Contact me now at anze@degriz.net.
My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.
I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.
I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.