Marketing.

About Magento, sales and marketing. With examples from the stores we run.

22 Sep 2026Automatic bank payment reconciliation in Magento A Magento module picks up your bank statement from the mailbox, matches payments to orders automatically and issues invoices for reliable matches.6 min read
7 Sep 2026ChatGPT ads are coming: a new opportunity for Magento online stores Artificial intelligence is increasingly changing the way users search for information, products, and services. Instead of the classic Google search, users today more often ask ChatGPT: "Which serum is suitable...6 min read
1 Jul 2026Your website now gets a score for AI agents Until now, PageSpeed Insights measured how fast and pleasant your site is for people. In May 2026, Google quietly added a fifth score to the tool (specifically to Lighthouse 13.3)...4 min read
20 May 2026Server side tracking for online stores Online stores today operate in an environment where user data is lost faster than ever before. Browsers restrict cookies, ad blockers block scripts, and users are increasingly sensitive to privacy....4 min read
4 May 2026Optimization of online stores for AI search Online search is rapidly changing. Users no longer use search engines just for "browsing links," but increasingly receive direct answers from artificial intelligence. This means that the question of what...6 min read
17 Dec 2025How to maximize existing email campaigns If you are already sending newsletters, promotional or automated emails, you have the basics covered. The database exists, the tool works, the campaigns go out. But often the results are...5 min read
2 Dec 2025What to consider before ordering a new website? (And why most companies miss the point even before the "website creation" project begins)When a company reaches the point where it needs a new website, the same scenario almost always...5 min read
17 Nov 20257 most common website mistakes (and how to quickly fix them) Most companies today have a website. The problem?The site exists, but it does nothing - it doesn't sell, convince, explain, or guide the user.And that's why a lot of potential...4 min read
14 Nov 2025Moosend for stores: A platform for email automation What is MoosendMoosend is an email marketing and automation platform designed to enable e-commerce stores to direct their campaigns based on user behavior. The system records key events on the...3 min read
23 Sep 2025Herd instinct and online sales: How buyers follow the crowd and how to take advantage of it Have you ever stood in front of a crowded café and decided to go there, even though the one across the street is almost empty? This unconscious decision is a...5 min read
16 Sep 2025Why your online store isn't selling and how you can change that Many online store owners are disappointed because, despite their efforts, sales are not growing. The store is set up, the products are there, but there aren't enough customers. Why? Often...3 min read
1 Apr 2025How to discover the right keywords for optimization with Google Search Console In the past, I have written quite a few blog posts about how to improve the optimization of online stores, and I regularly share this information with my clients. Nevertheless,...5 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.