Growth hacks

Conversion Rate Optimization.

Concrete measures to increase conversions on online stores. The focus is on analyzing visitor behavior and implementing improvements to boost the number of completed purchases and other key activities. Tick off what is already done in your store and see what is left.

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General

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Announcement bar at the top of the store EffectHigh SetupEasy Sticky navigation EffectModerate SetupEasy Smart search with autocomplete EffectHigh SetupIntermediate Trust elements in the footer EffectModerate SetupVery easy

Home page

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Home page hero section EffectHigh SetupEasy Featured categories and bestsellers EffectModerate SetupEasy Social proof on the home page EffectModerate SetupEasy Newsletter signup with incentive EffectModerate SetupEasy Key benefits bar EffectModerate SetupVery easy Brand story on the home page EffectModerate SetupEasy

Category page

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Filters and sorting on category pages EffectHigh SetupIntermediate Product order in the category EffectHigh SetupEasy Promotional blocks in the product grid EffectModerate SetupEasy Informative product cards EffectHigh SetupEasy Category description text EffectHigh SetupEasy

Product page

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Cart

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Mini-cart with free-shipping progress EffectHigh SetupEasy Cross-sell and upsell in the cart EffectHigh SetupEasy Trust elements and order summary in the cart EffectHigh SetupVery easy Cart drawer and a shorter path to checkout EffectHigh SetupEasy

Checkout

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Guest checkout and easy login EffectSignificant SetupEasy Minimal and clear checkout form fields EffectHigh SetupIntermediate Payment methods and security EffectSignificant SetupIntermediate Clear checkout flow and order review EffectHigh SetupEasy Order bumps and checkout upsells EffectHigh SetupEasy

Thank you page

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Order confirmation and delivery expectations EffectModerate SetupEasy Account creation and referral incentive EffectModerate SetupIntermediate Additional offer on the thank-you page EffectModerate SetupEasy

Frequently asked questions

What is CRO and how does it differ from SEO?

SEO brings visitors to your site, CRO ensures that as many of those visitors as possible actually buy. CRO analyzes visitor behavior and optimizes page elements (buttons, forms, pricing display) to increase the percentage of purchases.

What is A/B testing and why is it key to CRO?

A/B testing means showing two versions of the same page to two groups of visitors simultaneously - for example, a different button label or a different price display. Based on actual data (not guesswork), we choose the version that drives more purchases and implement it permanently.

How do you know what needs to be optimized?

We drive optimization with data - we analyze heatmaps, recorded visitor behavior, the purchase flow, and cart abandonment rates. Findings are the basis for concrete changes, not guesswork.

How much conversion improvement can I expect?

Online stores with an average conversion rate of 1-2% often have 3-5 simple barriers that can be removed quickly. Even small changes to CTAs, trust elements, or the checkout process often bring 20-50% improvement.

How long does a CRO project take?

Initial analysis and first changes are ready within 2-4 weeks. Ongoing optimization runs in cycles - measure, test, improve. The best results come from a long-term approach.

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.