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Description:
Viewed:
To do:
Setup:
Effect:
General
Announcement bar at the top of the store
Easy
High
Sticky navigation
Easy
Moderate
Smart search with autocomplete
Intermediate
High
Trust elements in the footer
Very Easy
Moderate
Home page
Home page hero section
Easy
High
Featured categories and bestsellers
Easy
Moderate
Social proof on the home page
Easy
Moderate
Newsletter signup with incentive
Easy
Moderate
Key benefits bar
Very Easy
Moderate
Brand story on the home page
Easy
Moderate
Category page
Filters and sorting on category pages
Intermediate
High
Product order in the category
Easy
High
Promotional blocks in the product grid
Easy
Moderate
Informative product cards
Easy
High
Category description text
Easy
High
Product page
Related products
Easy
Moderate
Displaying delivery information on the product page
Intermediate
Moderate
Managing out of stock products
Easy
Moderate
Product page videos
Easy
Moderate
Product reviews
Easy
Moderate
The power of triggers on product pages
Intermediate
High
Product image gallery and zoom
Easy
High
Sticky add-to-cart on mobile
Easy
High
Tabs: specifications, shipping, and returns
Easy
Moderate
Cart
Mini-cart with free-shipping progress
Easy
High
Cross-sell and upsell in the cart
Easy
High
Trust elements and order summary in the cart
Very Easy
High
Cart drawer and a shorter path to checkout
Easy
High
Checkout
Guest checkout and easy login
Easy
Significant
Minimal and clear checkout form fields
Intermediate
High
Payment methods and security
Intermediate
Significant
Clear checkout flow and order review
Easy
High
Order bumps and checkout upsells
Easy
High
Thank you page
Order confirmation and delivery expectations
Easy
Moderate
Account creation and referral incentive
Intermediate
Moderate
Additional offer on the thank-you page
Easy
Moderate
Frequently Asked Questions
What is CRO and how does it differ from SEO?
-
SEO brings visitors to your site, CRO ensures that as many of those visitors as possible actually buy. CRO analyzes visitor behavior and optimizes page elements (buttons, forms, pricing display) to increase the percentage of purchases.
What is A/B testing and why is it key to CRO?
-
A/B testing means showing two versions of the same page to two groups of visitors simultaneously - for example, a different button label or a different price display. Based on actual data (not guesswork), we choose the version that drives more purchases and implement it permanently.
How do you know what needs to be optimized?
-
We drive optimization with data - we analyze heatmaps, recorded visitor behavior, the purchase flow, and cart abandonment rates. Findings are the basis for concrete changes, not guesswork.
How much conversion improvement can I expect?
-
Online stores with an average conversion rate of 1-2% often have 3-5 simple barriers that can be removed quickly. Even small changes to CTAs, trust elements, or the checkout process often bring 20-50% improvement.
How long does a CRO project take?
-
Initial analysis and first changes are ready within 2-4 weeks. Ongoing optimization runs in cycles - measure, test, improve. The best results come from a long-term approach.
