Blog

News and tips.

About Magento, sales and marketing. With examples from the stores we run.

16 Oct 2026Omnisend and Magento 2: a free module A free open-source module that connects Magento 2 to Omnisend: carts, orders, contacts with consent and the product catalog.2 min read
23 Sep 2026The end of manual product entry: AI is taking over online store management Hours of typing descriptions, uploading photos and filling in forms are becoming a thing of the past. Artificial intelligence is moving into online stores and taking over work that owners...4 min read
22 Sep 2026Automatic bank payment reconciliation in Magento A Magento module picks up your bank statement from the mailbox, matches payments to orders automatically and issues invoices for reliable matches.6 min read
7 Sep 2026ChatGPT ads are coming: a new opportunity for Magento online stores Artificial intelligence is increasingly changing the way users search for information, products, and services. Instead of the classic Google search, users today more often ask ChatGPT: "Which serum is suitable...6 min read
7 Sep 2026StyleSmuggler: what the new vulnerability in Magento means for your store Update, September 8, 2026: the official patch is out. Adobe published security bulletin APSB26-146 on September 7, and the vulnerability is now tracked as CVE-2026-75650 with a CVSS score of...11 min read
3 Aug 2026Universal Commerce Protocol: how to prepare your Magento store for AI agents ChatGPT quoted our client a price from six months ago. The issue wasn't with ChatGPT, but with the fact that the AI couldn't read our store. We measured and fixed...12 min read
1 Jul 2026Your website now gets a score for AI agents Until now, PageSpeed Insights measured how fast and pleasant your site is for people. In May 2026, Google quietly added a fifth score to the tool (specifically to Lighthouse 13.3)...4 min read
15 Jun 2026EU withdrawal button: new obligation for online stores from June 19, 2026 In recent years, we have seen several times in European legislation that the requirements for online retailers are moving towards greater transparency and better consumer protection. This time, a change...6 min read
1 Jun 2026New tool for Magento 2: AI SEO optimization and translation In recent years, while working with Magento stores, I have repeatedly noticed the same two problems. The first is SEO. The second is translations and entering new markets. Many stores...3 min read
20 May 2026Server side tracking for online stores Online stores today operate in an environment where user data is lost faster than ever before. Browsers restrict cookies, ad blockers block scripts, and users are increasingly sensitive to privacy....4 min read
4 May 2026Optimization of online stores for AI search Online search is rapidly changing. Users no longer use search engines just for "browsing links," but increasingly receive direct answers from artificial intelligence. This means that the question of what...6 min read
20 Apr 2026Guide to legislation for online stores Setting up an online store today is not a problem.Platforms are simple, designs are beautiful, marketing starts in days. Most things resolve themselves - except for one question that most...3 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.