Everything we have learned. Written down for you.

Blog, growth hacks, guides for running your store and a guide to online stores. Free and without registration.

Blog

Latest posts.

News about Magento, AI search, sales and marketing.

All posts

01Omnisend and Magento 2: a free module16 Oct 2026
02The end of manual product entry: AI is taking over online store management23 Sep 2026
03Automatic bank payment reconciliation in Magento22 Sep 2026
04ChatGPT ads are coming: a new opportunity for Magento online stores7 Sep 2026
05StyleSmuggler: what the new vulnerability in Magento means for your store7 Sep 2026

Growth hacks

Proven tips for more sales.

Concrete tips for more visits and a higher conversion rate. Each one says what effect you can expect.

All 47 tips

01Guest checkout and easy loginCheckoutEffect: effect level: significant
02Payment methods and securityCheckoutEffect: effect level: significant
03Backlinks and authorityAuthority and backlinksEffect: effect level: significant
04Trust elements and order summary in the cartCartEffect: effect level: high
05Announcement bar at the top of the storeGeneralEffect: effect level: high
06Mini-cart with free-shipping progressCartEffect: effect level: high

Guides for store owners

How do I do this in my store?

Products, orders, payments, shipping and modules. Step by step.

All guides

01Getting startedSigning in to the admin, store languages and the settings worth knowing from day one.3 articles
02Products and categoriesAdding and editing products, images, stock, prices and categories.14 articles
03Orders and customersFrom payment to shipment: invoices, tracking numbers, credit memos and customers.10 articles
04Payments and shippingPayment methods, card payments, carriers and shipping rates.12 articles
05Content and designPages, blocks, homepage banners, logo and customer emails.7 articles
06MarketingCoupons and discounts, reviews and product labels.6 articles
07Settings and systemAdmin users, store email addresses, cache and indexes.3 articles
08ExtensionsGuides for the extensions we add to your store.114 articles

Store guide

From the first page to maintenance.

Everything an online store is made of, chapter by chapter. For each topic, what matters and what to watch out for.

Open the guide

01Elements of an online store14 topics
02Online Shop Functions9 topics
03Marketing5 topics
04Marketing Areas9 topics
05Online store content3 topics
06Data Analysis3 topics
07Hosting
08Online Store Upkeep
09Online Store Speed Optimization
10AI in search and shopping
11Online store legislation in the EU

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.