Google AdWords Advertising. Your tool for sales.

Google Ads is the most widely used online advertising tool. Learn how ads on the first page of search results can bring customers to your offer.

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Google Ads is the most widely used tool for search advertising

Google Ads (formerly AdWords) shows your ad among search results when someone types a term you chose. You pay for the click on the ad and set the daily budget yourself. You follow performance in the statistics and can improve it as you go.

We do not run the campaigns ourselves. We prepare the store and take care of measurement; running the campaigns is the job of a proven agency we work with. You have one contact to start with - us.

How advertising on Google works

Based on the website and the offer, the keywords the ad should appear for are defined.
For those keywords, ads with a clear message are created, together with a landing page that continues the promise of the ad.
When someone searches, Google chooses ads based on the bid, the quality of the ad and the relevance of the landing page.
The searcher clicks and lands in the store, where they browse the offer or buy.
Statistics are available as you go, and the campaign is adjusted to the results.
At the end of the period there is a review of results and suggestions for improvement.

What we prepare

Fast landing pages - the pages the ads lead to are clear and open quickly, also on a phone.
Product feed for Google Shopping - we prepare your products with image, price and stock for Google Merchant Center.
Measurement - GA4 and conversion tracking in Google Ads, respecting the visitor's consent (Consent Mode). Where we have a suitable module, server-side tracking too.
Structured data - prices and stock are marked up so that Google understands them.
Connecting ads to the store - campaign tags (UTM), audiences for remarketing and purchase events, so you can see which ads lead to orders.
Advice - we explain what the metrics mean and what the store data says.

Campaigns are run by a proven agency

Setting up and running the campaigns (search, shopping, Performance Max), choosing keywords and bids, and regular optimisation are done by an agency we work with and recommend. We arrange the introduction.

We do not promise results: they depend on the industry, competition, offer and budget.

Benefits of Google Ads

You pay per click, not for the mere display of the ad.
You keep spending under control, because you set the daily budget.
The ad is seen by people who are searching for your keywords.
It allows remarketing to visitors who have already been to your site.

How we start

You tell us what you sell and what you want to achieve.
We review the store and tell you what needs to be sorted before advertising.
We prepare the landing pages, the feed and the measurement.
We introduce you to the agency that takes over the campaigns.

We agree the timeline after reviewing your enquiry.

Frequently asked questions

What you ask us most often.

Can't find the answer? Write to us.

Google Ads are paid ads that appear in Google search results. When a potential customer searches for your services or products, your ad can appear among the results. You pay only when someone clicks on the ad.

Google Ads are most effective when there is active demand, meaning your customers are already searching for what you offer. For products or services with low search volume, social ads or SEO may be more appropriate.

Cost per click varies by industry and keywords. Total spend is set by the daily budget, which you define. You agree a suitable starting budget and the price of running the campaigns with the agency based on your goal; we prepare the store and the measurement.

Ads start to appear after Google approves them. The algorithm then needs a few weeks of data to learn and optimise, so do not judge the first days too harshly. Results depend on the industry, competition, offer and budget.

No, we do not run campaigns ourselves. We prepare the store (fast landing pages, a feed for Google Shopping, GA4 and conversion tracking, structured data), and the campaigns are run by a proven agency we work with. Contact us to start and we arrange the introduction.

Related services

Often ordered along with it.

Search optimisationSpeed, structure and content, so buyers find you.Email marketingCampaigns that bring customers back.Site analysisFind out where you lose sales.

Let's start

Tell us what you want. We take care of the technology.

Tell us what you sell and what you need. We prepare a proposal for free.

Write to us Book a call

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.