Search engines use the content of your website, subpage titles, links to your site, and the keywords you target as a result for the entered search query by the searcher online.
To attract the highest number of visitors or potential customers, it is necessary to tailor the entire content.
»If customers can't find you on the search engine, you're nowhere, so it's important to adjust the website to be visible.«
You need to attract the right searchers and gain their trust with your website so that they visit it more often and stay longer. Visitors usually turn into customers only after several visits, so it is important that they find you several times and get a good impression at every visit.
It is essential to attract the right potential customers, those interested in your products. Search engines are an excellent opportunity for this, as you can advertise at the right time and in the right place, which is most effective. When customers want your service, your website will appear to them.
The goal of every online store is a leading position in search engines for keywords. You can also track all the statistics and precisely find out what the visitor searched for that led them to buy items or order your service on your website. Visitors rely much more on search results than on paid links, and purchases and visits are more frequent. Therefore, it is important for your website to rank very high in search engines, especially for those keywords used by your customers. The first organic results get by far the most clicks, but the share is no longer as large as it used to be: above them are ads, rich results and answers from artificial intelligence (AI Overviews) that often answer without the searcher clicking; according to a US Pew Research study (2025), users clicked ordinary links less often when a summary was shown. So being first is not enough - you also have to be chosen as a source. Sometimes it is better to skip some competitive keyword and focus on longer or more specific words.
- Website Optimization (On-Site Optimization) - Google's algorithm is a secret, but the company publicly publishes guidelines for webmasters (Google Search Central) and quality criteria known as E-E-A-T: experience, expertise, authoritativeness and trust.
- Links and reputation (off-site optimization) - Off-site optimization refers to the optimization efforts that are not carried out directly on the website but rather focus on inbound links before entering the website.
Frequently asked questions
Results depend on competition, the age of the site and the quality of the work. Visible ranking improvements usually come only after a few months, and a steady increase in organic traffic and sales after half a year or more. SEO is a long-term investment - but once it starts working, it brings traffic without cost per click. Rankings cannot be guaranteed.
Technical correctness (speed, mobile responsiveness, proper URL structure), original content (unique descriptions, blog, clear headings), quality links from other sites and reputation (reviews, mentions), and structured data (JSON-LD). Structured data does not raise rankings directly, but it helps search engines and artificial intelligence assistants understand the page.
Keywords with purchase intent (transactional): "buy + product", "price + product", brand name + "online". Informational keywords attract visitors in the earlier phase (blog). Both types are valuable for an overall strategy.
Internal linking helps search engines understand site structure and passes authority between pages. A category that links to key product pages and vice versa ranks better than isolated pages. Breadcrumb navigation is part of internal linking.
SEO requires regular maintenance - content updates, following changes in search engines, earning quality links, and technical audits. Without maintenance, rankings stagnate or fall as competitors advance.
My name is Anže, I am a certified Magento solution expert and the maker of several award-winning online stores. I am the architect of all Degriz projects.
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