Artificial intelligence is increasingly changing the way users search for information, products, and services.
Instead of the classic Google search, users today more often ask ChatGPT:
"Which serum is suitable for sensitive skin?"
"Find me the best robot vacuum cleaner under €500."
"Where can I buy quality hiking gear?"
AI no longer just shows him a list of ten links. It tries to understand his question, compare options, and directly recommend a solution.
For online stores, this means a big change.
ChatGPT is becoming a new channel through which customers can discover products and online stores. With the development of advertising in ChatGPT, a completely new advertising space is also opening up.
Will ChatGPT change Google?
Google probably won't disappear overnight. However, the way of searching for information is already changing.
Classic search usually looked like this:
Google → keyword → list of results → visit website
In AI search, the path is different:
Question → conversation → recommendation → visit product or store
The difference is especially important for online stores.
ChatGPT users often don't just provide a keyword but explain what they actually need. AI thus gets much more context.
Instead of:
"baby stroller"
the user can ask:
"I'm looking for a lightweight baby stroller for city use that folds quickly and is also suitable for travel."
This means that the way potential customers discover products is gradually changing.
And where there are users, there will sooner or later be ads.
ChatGPT as a new advertising channel
Online stores today already know the main channels:
- Google Ads,
- Google Shopping,
- Facebook and Instagram ads,
- TikTok ads,
- email marketing.
ChatGPT ads represent the next potential channel.
The peculiarity is that the user is not necessarily just a passive viewer of the ad. Before that, he often already told the AI what he is looking for or what problem he wants to solve.
This can mean a much more relevant moment to display a product or offer.
Of course, we are still at the beginning, and no one can predict exactly how this form of advertising will develop. But it is clear that artificial intelligence will become an increasingly important part of the customer's path to purchase.
Therefore, it makes sense for online stores to be prepared for this now.
The biggest mistake: advertising without measuring results
Every new advertising channel is interesting until we come to the most important question:
How much revenue did the advertising actually generate?
It's not enough to know how many visitors came to the online store.
It's important to know:
- how many visitors made a purchase,
- what was the value of the orders,
- which campaigns generate sales,
- what is the return on investment.
Without proper measurement, you can quickly spend money on advertising without knowing if the investment actually pays off.
That's why at Degriz, we have prepared an integration for tracking conversions from ChatGPT ads.
Free OpenAI Ads module for Magento 2 and OpenMage
Since we mainly work with online stores on Magento platforms, we have prepared the integration as standalone modules.
They are available for:
- Magento 2
- OpenMage / Magento 1
Both modules are open source and free.
Their task is to ensure that the online store correctly records important user actions and enables linking advertising with actual results.
Among other things, they can track:
- website views,
- product views,
- adding a product to the cart,
- starting the checkout process,
- successful order,
- user registration,
- newsletter subscription,
- searching in the online store.
This provides a much better overview of the entire customer journey.
Why did we create a module and not just add a script?
In online stores, implementing measurement is often more complex than it seems at first glance.
An online store has different types of pages, caching, different checkout methods, ad blockers, and of course, user privacy requirements.
If the measurement script is just pasted into the website template, it can quickly lead to incorrect data or even double counting of conversions.
That's why we wanted to prepare a solution tailored to the Magento and OpenMage environment.
The modules, among other things, take care of:
- correct event recording,
- preventing double counting of conversions,
- linking measurement from browser and server,
- support for advanced conversion linking,
- correct operation when using caching,
- support for cookie consent,
- testing the integration before actual launch.
The Magento 2 version also supports modern solutions such as the Hyvä theme.
Why is it interesting to be among the first?
There is an interesting pattern with new advertising channels.
When the channel is new, it usually has:
- fewer advertisers,
- less competition,
- more room for testing,
- more opportunities for early learning.
This was the case with Facebook ads, Instagram, Google Shopping, and other platforms.
Of course, this does not mean that ChatGPT ads will automatically be successful for every online store.
But it does mean that a new channel is opening up, which is worth monitoring and testing in a timely manner.
The worst option is usually that a company learns about the change only when the competition has been collecting data, optimizing campaigns, and has a complete process in place for several years.
Artificial intelligence is not only changing marketing
ChatGPT ads are just one example of how AI is gradually entering online stores.
At Degriz, we are currently developing and implementing various AI solutions for online stores, such as:
- AI assistants for customer support,
- automation of repetitive processes,
- AI product recommendations,
- help in finding suitable products,
- automatic data processing,
- integrations of AI systems with online stores,
- translation and content preparation,
- connecting AI with internal business processes.
The important thing is not that a company uses AI because it is currently popular.
The important thing is to find specific processes where AI can actually save time, reduce costs, or increase sales.
Free modules
If you use Magento or OpenMage, the modules are available for free on GitHub:
Magento 2
https://github.com/DegrizNet/m2_openai_ads
Installation via Composer:
composer require degriz/module-openai-ads
OpenMage / Magento 1
https://github.com/DegrizNet/m1_openai_ads
The modules are open source and can be used as a basis for integrating OpenAI Ads measurement in your online store.
AI will become part of every good online store
Probably not tomorrow and not in the same way for everyone.
But the direction of development is quite clear.
Users will increasingly use AI to search for information and products. Companies will use AI to automate processes. Online stores will have to think about how to be present where customers make decisions.
ChatGPT ads are just one of the first visible steps in this direction.
The question is no longer whether AI will affect online stores. It already does.
The real question is how each online store can take advantage of this change.
If you are considering using artificial intelligence in your online store or want to check which processes would be sensible to automate, contact us.
At Degriz, we develop AI solutions that are not just meant to look modern but primarily to solve specific business problems.
