In the online store, free shipping above a certain amount can be a very effective marketing strategy. When customers see that they can get free shipping, they are likely to decide to purchase additional items to reach the amount for free shipping. This will increase the average purchase value and consequently boost sales. Therefore, it is wise to set the free shipping amount above the average cart value, as customers are more likely to buy an additional item and ensure free shipping.
To further motivate customers to purchase, it is good to show them how much is left to reach the free shipping amount. Our solution is to display a chart or meter that visually shows how much more they need to buy to achieve free shipping. This can be placed in various locations, such as the cart and checkout, thereby increasing the average cart value in the online store.
