Many entrepreneurs face challenges in business, such as various stressful moments, extensive searches for effective marketing tricks, and other types of promotion through Google and social networks (Facebook, Twitter, LinkedIn, etc.). Even if you know Google's strategy and its ranking system well, Google can ruin your plans with an algorithm change or cause gray hair.
As you probably already know, there are no secrets on the internet. Once content is published, it is visible and can be copied by anyone. Therefore, you should never rely solely on one source of promotion.
If you want to be competitive and earn well, read some tips from Seth Godin on email marketing:
- Your email list is an important asset - probably one of the most valuable assets in business ownership and at the same time your only list of potential customers. Once reliable promotion channels have become too expensive (Adwords), or too dependent on Google (SEO). Therefore, an extensive email list can be a very welcome and reliable channel through which you can gain additional revenue.
- An email message must always contain three things: anticipation, relevance, and a personal approach. A personal message is written in such a way that the recipient feels it is not written routinely for everyone the same. A good email marketing program can also be a protection against competitors, as they cannot see and imitate your content.
- Think of email marketing as a date, where you need to build trust over a longer period with your subscriber, who will eventually decide to purchase. In the long run, it is better to convert a new visitor to your website into a newsletter subscriber via email messages and only then into a buyer.
- If you want to achieve a lasting competitive advantage, then give up searching for tricks and tactics on the internet and instead strive to ensure that your email marketing provides these benefits.
- In the first few weeks, prioritize email marketing with regular newsletters and encourage new decisions from your potential customers. If they trust you, you will sell more products or services in a few months and earn much more than before.
The larger your email recipient list, the greater your earning potential
Email works because:
- It has been around forever. Email has existed for about 22 years and has achieved a dominant market share in its history. As much as 91% of consumers in the USA use it daily. Among other things, it is a more accessible form of communication for the older population, who are not adept at communicating on social networks and therefore eagerly await a new email in their mailboxes and review it more thoroughly.
- It is widely used. In 2015, there were already 300 million Twitter accounts, which is negligible compared to Facebook accounts, which already number over 1.4 billion. But beware, there are over 3 billion email addresses. Everyone has an email address.
- Consumers use it. As much as 75% of email users are consumers. The average purchase value in an email offer is 20% higher than other sales channels, but most importantly for your business, the conversion rate through email is three times higher.
All of the above represents a great potential for acquiring target customers. This is also possible through other channels, but with email, you can do it more extremely – send the right offer to the right person at the right time. Targeting can change your value list and your revenue per subscriber tenfold.
Business happens in the Inbox.
If you follow all the advice, you will get a potential marketing channel. The peculiarity is that you can completely control this channel yourself. So, create a list of customers who are immediately ready to buy your products and start working. Focus on things you can control. Ensure your earnings in good times, even if you have a bad week sometimes. When building your business on the internet, there is no better guarantee for your success than trust in your biggest and most reliable channel to customers. At the same time, you will also gain your loyal audience.
