For successful Facebook communication, it is necessary to create a Facebook communication strategy. Based on the strategy, it is necessary to prepare a post plan. I have created a post plan that I repeat weekly.
How to create a plan?
Every day I post 5 or 6 Facebook posts. I prepare Facebook posts twice a month, which takes me two times 15 hours. Time-wise:
1. Post between 7 and 9 AM
2. Post between 9 and 12 PM
3. Post between 12 and 3 PM
4. Post between 7 and 9 PM
5. Post between 9 and 11 PM
Every day I post two sales posts, 2 non-sales posts, and one recipe. Among non-sales posts I count contests, free e-books, jokes, puzzles, thoughts (beautiful, positive, motivational), my own pictures from nature and the garden, my own pictures from the workplace, seasonal pictures, invitations to submit recipes, choosing the product of the week, … Among sales posts I count daily, weekly, monthly promotions, highlighting packages and products from the website. I prioritize those that sell well. It is necessary to be careful not to be oriented towards direct sales, but rather to be more informative. Example:
What to pay attention to when preparing posts
People need to be prompted to communicate or given clear instructions on what they need to do. This means clearly telling them:
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like, comment, share the picture
write in the comment what you would choose
write in the comment which is your favorite (example spice)
like the picture if you agree
like the picture if you love (example roasted chestnuts)
share the picture and participate in the contest
share the picture and inform friends about this great promotion
My name is Anže and I am a Magento certified solution specialist and builder of many award-winning online stores. I am the architect of all Degriz projects.
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