We have already written about the importance of content writing and about what we need to pay attention to when writing articles. Equipped with all the knowledge of what we need to consider, we often get stuck at the beginning – WHAT TO WRITE AT ALL? OR WHAT TO WRITE THAT GOOGLE WILL EVEN LIKE?
Read the tips below and get rid of the excuses once and for all that you don't write content because you have no ideas what to write :)
1. Keywords
Every company, activity, website, or store knows its set of keywords. These are words that describe the main activities or products. For example, if it is a clothing store, the keywords are: women's clothing, children's clothing, socks, pants... Visitors know you by these keywords or find you this way.
If we want to find out which words online visitors search for most often on Google, use Google's Keyword Planner (keyword planner). It used to be free, but now you can only access it if you have an active Google Adwords account.
In the keyword planner, we check the monthly search volume for a specific word.
The higher the search volume on Google, the greater the potential for clicks.
2. Google's autocomplete
Ideas for relevant keywords to write an article can also be obtained with Google's autocomplete. Enter a keyword in Google, and autocomplete will suggest what is most popular.
From the above example, we can deduce the following:
- A frequently searched phrase is maternity clothes. The keyword or phrase thus serves as a basis for writing articles on this topic. For example, Maternity clothes made of cotton, Maternity clothes – how to hide the belly in the first months, Maternity clothes – is it really necessary to spend?
- If you have an online clothing store, write articles like Clothes online – fast and cheap. If you have a physical store, write an article on the topic: Why not buy clothes online (and of course highlight the advantages of shopping in a physical store in the article:)).
3. Google's related search
Ideas on what to write can also be found at the bottom of the first page on Google. Google suggests words and phrases related to your keyword.
4. Visiting forums
Forums can be a treasure trove of ideas on what to write. People ask numerous questions that may sometimes seem funny to you because they are as clear as day to you. But that's not the case. When we know a lot about our industry, we forget that our potential customers are complete laymen.
Example: If the question What to wear for an interview? is asked countless times on a forum, write an article on this topic and link it to products from your store.
Did you get any ideas? Google is just a few clicks away and offers you numerous ideas on what to write. So just put your fingers on the keyboard and start writing :)
Written by: Ana Hotko
