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Choosing Colors

Before deciding on color choices, it's essential to examine the colors used by our competitors and differentiate ourselves by selecting a unique color. This chosen color should then be consistently applied across all elements as a common theme.

Choosing Colors

When choosing colors, opt for appropriate shades that are not only visually appealing but also stand out from the rest of the content while remaining readable. Pay special attention to the use of font color on selected backgrounds. Ensure there is sufficient contrast between the font and the background color to maintain readability. For example, try using yellow font on both white and black backgrounds. Despite its vibrancy, yellow can quickly lose visibility on a white background. It is somewhat better on a black background but still needs careful consideration for readability.

Similar to fonts, it's crucial to avoid using too many different colors for other elements as this can make the page look flashy and cluttered. While using multiple colors is not forbidden, careful consideration is required for a well-balanced design.

Frequently Asked Questions

How do colors affect the buyer's psychology?

Colors trigger emotional responses - blue builds trust (banks, LinkedIn), red creates urgency (sales, alerts), green associates with nature and health, yellow with optimism. The color of the CTA button can directly affect the click-through rate.

How do we choose a color palette for a website or brand?

Start with one primary color that reflects the brand's values. Add one or two complementary colors and neutral shades for backgrounds. We recommend Adobe Color or Coolors tool for finding harmonious color combinations.

How many colors should a website contain?

We recommend the 60-30-10 rule: 60% primary (usually white/light), 30% secondary (brand color), 10% accent (CTA button color). Too many colors create visual chaos that disorients the buyer.

How do we ensure accessibility when choosing colors?

With sufficient contrast between text and background (WCAG standard requires a ratio of at least 4.5:1 for normal text). The Contrast Checker tool verifies compliance. Color-blind visitors should not be excluded.

Is the color of the buy button really that important?

Yes - A/B tests have shown that changing the CTA button color (e.g. from gray to orange or green) often increases CTR by 10-30%. The key is that the button color stands out from the surroundings and immediately catches attention.

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My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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