An online store will stand out and be most memorable to visitors if it has its own personality and looks different from others.
When it comes to appearance, consistency is key, ranging from banner ads to the packaging in which the items are delivered. To achieve a cohesive look, an online store must have its own Corporate Graphic Identity (CGI), including rules for logo and font usage, as well as other guidelines that affect its appearance.
Corporate Graphic Identity (CGI) is a crucial part of any business
It is a style that will be regularly used in communication. It consists of a logo, color combinations, fonts, and a slogan. The graphic identity is reflected in all business documentation through which the company interacts with customers and collaborators. Packaging, letters, invoices, advertisements, presentation brochures, leaflets, and offers must be in line with the CGI.
Every company is unique, and its Corporate Graphic Identity must be tailored to enhance its effectiveness. The CGI should also be used in the online presentation, with no deviations. Often, the website is the most critical point of contact between the company and its customers.
While it's likely that someone with graphic design experience will better handle the Corporate Graphic Identity, it doesn't mean you can't create aesthetically pleasing and clear materials yourself. You just need to remember the key design principles. Personally, I believe that anyone can create an attractive piece.
Frequently asked questions
Effective design is simple, consistent, and guided by clear hierarchy. Key elements: a consistent color palette, readable fonts, enough white space, and a clear visual flow that guides the eye from key information to the call to action.
It depends on the scope; we agree the timeline after reviewing your inquiry. Time includes gathering requirements, preparing prototypes, design, revisions, and finalization. Speed depends on the client's feedback turnaround.
With brand identity before designing the site - we define colors, fonts, communication tone, and visual style. The designer translates these elements into the visual language of the website. Without a clear brand identity, the design is often incoherent.
A refresh makes sense during major business changes (new brand identity, expansion of the offer, change of target audience). Minor refreshes (updating fonts, colors, adapting the mobile experience) are recommended regularly, whenever you notice the site is starting to look dated.
Yes - buyers decide quickly, often subconsciously, whether to trust a site. A visually cluttered or outdated site feels unreliable. Professional design builds trust, which is a prerequisite for purchase.
My name is Anže, I am a certified Magento solution expert and the maker of several award-winning online stores. I am the architect of all Degriz projects.
Write to me →
Reading