Design

Choosing the Font

Before we begin with the design, it's advisable to determine the type of font we will use.

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Content

Once you've selected a clear and aesthetically pleasing font, it's time to create engaging content.
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Choosing Colors

Before deciding on color choices, it's essential to examine the colors used by our competitors and differentiate ourselves by selecting a unique color. This chosen color should then be consistently applied across all elements as a common theme.

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Layout of Elements

Once we have all the elements defined, the next step is to arrange them appropriately within the available space.
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When it comes to appearance, consistency is key, ranging from banner ads to the packaging in which the items are delivered. To achieve a cohesive look, an online store must have its own Corporate Graphic Identity (CGI), including rules for logo and font usage, as well as other guidelines that affect its appearance.

Corporate Graphic Identity (CGI) is a crucial part of any business

It is a style that will be regularly used in communication. It consists of a logo, color combinations, fonts, and a slogan. The graphic identity is reflected in all business documentation through which the company interacts with customers and collaborators. Packaging, letters, invoices, advertisements, presentation brochures, leaflets, and offers must be in line with the CGI.

Every company is unique, and its Corporate Graphic Identity must be tailored to enhance its effectiveness. The CGI should also be used in the online presentation, with no deviations. Often, the website is the most critical point of contact between the company and its customers.

While it's likely that someone with graphic design experience will better handle the Corporate Graphic Identity, it doesn't mean you can't create aesthetically pleasing and clear materials yourself. You just need to remember the key design principles. Personally, I believe that anyone can create an attractive piece.

Frequently Asked Questions

What makes a website design visually effective?: Effective design is simple, consistent, and guided by clear hierarchy. Key elements: a consistent color palette, readable fonts, enough white space, and a clear visual flow that guides the eye from key information to the call to action.
How long does it take to design a new website?: Depending on the scope - a typical informational website takes 3-6 weeks, an online store 6-12 weeks. Time includes gathering requirements, preparing prototypes, design, revisions, and finalization. Speed depends on the client's feedback turnaround.
How do we ensure the design reflects the brand?: With brand identity before designing the site - we define colors, fonts, communication tone, and visual style. The designer translates these elements into the visual language of the website. Without a clear brand identity, the design is often incoherent.
How often should a website design be refreshed?: The recommendation is to refresh every 3-5 years or during major business changes (new brand identity, expansion, target audience change). Minor refreshes (updating fonts, colors, mobile experience adaptation) are recommended every year or two.
Is visual design really that important for sales?: Yes - buyers make a subconscious trust decision within the first seconds. A visually cluttered or outdated site feels unreliable. Professional design builds trust, which is a prerequisite for purchase.