Facebook Advertising and Communication. Not only ads.
Use Facebook for authentic communication with your customers, not only for ads. Learn how Facebook advertising and communication support your business.
Use Facebook for communication, not just for advertising
A lot happens on Facebook every day: people post, comment and ask questions. More and more businesses use it to talk to customers - to hear their opinion, ask them something or let them know about something. Advertising is one-way communication, while Facebook allows authentic contact with customers who know and trust you.
With good communication you build a recognisable name and gain a reputation, which is usually worth more and has positive effects for a long time.
Good communication on Facebook has its own rules too
From our experience with online businesses we know the good practices of communicating on a social network and the ones better avoided.
We advise you so that you do not repeat beginner mistakes and do more harm than good.
Facebook advertising differs from search advertising
Facebook is not a search engine: people there usually do not look for products but follow friends, pages and content. So ads are not shown for a typed keyword but to the target group you define (age, location, interests, behaviour). They appear in the feed, in Stories and on Instagram.
The ad itself must suit this different purpose, otherwise it will not be as successful as it could be.
Facebook ads should answer questions and provide information
Because Facebook is not meant for searching for products or services, it is key that potential customers recognise added value in the ad that makes them click. Ads appear while people read their friends' posts, so they must be clear and punchy to be read at all.
Sometimes it is enough to offer interesting information people are thinking about, or to answer questions they are asking themselves.
Main benefits of Facebook advertising
- You pay according to the campaign goal you choose (for example clicks), and you set the daily budget.
- You can target the display at a group, so the ad is seen by people who may be interested in the offer.
- You can adjust ads and settings as you go.
- Among the parameters you can also choose interests or hobbies, not just age, gender and location.
What we prepare
- Measurement - Meta Pixel and purchase tracking, respecting the visitor's consent. Where we have a suitable module, server-side tracking too, so the ad platform gets more complete data.
- Product catalogue - a product export for dynamic ads on Facebook and Instagram.
- Fast landing pages - the pages the ads lead to are clear and open quickly on a phone.
- Connection to the store - campaign tags (UTM) and GA4, so you can see which ads lead to orders.
- Advice - we explain what the metrics mean and what the store data says.
Campaigns are run by a proven agency
Setting up and running campaigns on Facebook and Instagram, choosing audiences and ads, and regular optimisation are done by an agency we work with and recommend. We arrange the introduction.
We do not promise results: they depend on the industry, offer, audience and budget.
The Meta platform (Facebook and Instagram) enables targeting by demographics, interests and behaviour, so you can reach people interested in your offer even before they actively search for it. Suitable for building awareness and driving purchases.
Google Ads capture existing demand (someone searches for your product), Meta Ads create it (the ad is shown to someone who matches your customer profile). For online stores a combination of both often makes sense.
It depends on the industry, offer and goal. The budget is set by a daily limit you define. You agree a suitable starting amount and the price of running the campaigns with the agency; we prepare the store and the measurement.
Meta offers photo, video and carousel ads, Stories, Collection ads and dynamic product ads. The format is chosen by the campaign goal - awareness, traffic or direct sales. For dynamic ads we prepare the product catalogue.
The campaigns are run by a proven agency we work with; we are not an ad management agency. We take care of the measurement: Meta Pixel, GA4 and purchase tracking, so reach, clicks, cost per conversion and return on ad spend can be seen.
Often ordered along with it.
Tell us what you want. We take care of the technology.
Tell us what you sell and what you need. We prepare a proposal for free.