Paid Advertising.
Paid advertising in search engines and on social networks: how to set it up, measure it and improve it. Tick off what is already done in your store and see what is left.
Steps for this area are on their way. In the meantime, ask us what to improve first. Write to us
Frequently asked questions
What is PPC advertising and how does it work?
PPC (pay-per-click) means you only pay when someone clicks on your ad. The most common formats are Google Ads (search and shopping ads) and Meta Ads (Facebook and Instagram). Your ad is shown to a targeted audience and you pay only for actual clicks.
How much budget do I need for paid ads?
There is no single answer - it depends on the industry, competition, and goals. Ad spend is set by a budget you define. You agree a suitable starting amount and the price of running the campaigns with the agency based on your goals.
What is the difference between Google Ads and Meta Ads?
Google Ads capture demand - they appear when someone actively searches for your product. Meta Ads (Facebook/Instagram) create demand - they reach people who are not searching yet but match your customer profile. For online stores, we recommend a combination of both.
How do we measure the success of paid campaigns?
The key metric is ROAS (return on ad spend) - how much revenue every invested euro generates. Cost per acquisition (CPA), number of conversions, and click-through rate (CTR) are tracked as well. We take care of the measurement (GA4, conversion tracking), and the agency prepares the campaign reports.
Does Degriz run advertising campaigns (including existing ones)?
No, we do not run campaigns ourselves. We prepare the store (landing pages, feed, GA4 and conversion tracking), and running Google Ads and Meta campaigns, including existing ones, is done by a proven agency we work with. Contact us to start.