Access Premium Content for Free
Subscribe to our newsletter and get free access to premium content. Discover valuable insights and exclusive resources available only to our subscribers.
Paid Advertising (PPC)
Work in progress.
Frequently Asked Questions
What is PPC advertising and how does it work?
-
PPC (pay-per-click) means you only pay when someone clicks on your ad. The most common formats are Google Ads (search and shopping ads) and Meta Ads (Facebook and Instagram). Your ad is shown to a targeted audience and you pay only for actual clicks.
How much budget do I need for paid ads?
-
There is no single answer - it depends on the industry, competition, and goals. For testing and first results, we recommend at least 300-500 EUR per month in ad spend. Campaign management is charged separately. Together we set a realistic budget based on your goals.
What is the difference between Google Ads and Meta Ads?
-
Google Ads capture demand - they appear when someone actively searches for your product. Meta Ads (Facebook/Instagram) create demand - they reach people who are not searching yet but match your customer profile. For online stores, we recommend a combination of both.
How do we measure the success of paid campaigns?
-
The key metric is ROAS (return on ad spend) - how much revenue every invested euro generates. We also track cost per acquisition (CPA), number of conversions, and click-through rate (CTR). You receive a clear monthly report with results.
Can you take over management of existing campaigns?
-
Yes - we take over existing Google Ads and Meta campaigns. Before taking over, we conduct an audit and inform you of our findings. We often find opportunities to reduce costs or improve performance within the first weeks.
