Growth hacks

User Experience (UX) Design.

Measures that make the store easier to use: navigation, search, mobile view and a clear path to purchase. Tick off what is already done in your store and see what is left.

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General

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Sticky navigation EffectModerate SetupEasy Smart search with autocomplete EffectHigh SetupIntermediate

Category page

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Filters and sorting on category pages EffectHigh SetupIntermediate Informative product cards EffectHigh SetupEasy

Product page

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Cart

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Cart drawer and a shorter path to checkout EffectHigh SetupEasy

Checkout

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Guest checkout and easy login EffectSignificant SetupEasy Minimal and clear checkout form fields EffectHigh SetupIntermediate Clear checkout flow and order review EffectHigh SetupEasy

Thank you page

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Order confirmation and delivery expectations EffectModerate SetupEasy

Frequently asked questions

What is UX design and why does it affect sales?

UX (user experience) covers everything a visitor experiences on your site - from navigation to the checkout process. Poor UX means visitors can not find what they are looking for and leave without buying. Good UX guides them naturally toward conversion.

How do you check whether our store has UX problems?

We analyze visitor behavior - where they click, where they stop, where they leave. We also review mobile experience, navigation, search functionality, and the checkout process. The result is a concrete report with improvement proposals.

What is the difference between UX and UI?

UI (user interface) is the visual part - colors, buttons, typography. UX is the broader concept - how the visitor feels using the entire site, whether navigation is logical, whether purchasing is easy. A good site needs both.

Does UX optimization require a completely new design?

Not necessarily. Most UX improvements are smaller changes - a repositioned button, a simpler checkout, better mobile navigation. A completely new design is only needed if the existing structure is fundamentally flawed in structure.

How do we measure the success of UX optimization?

Success is measured with concrete metrics - conversion rate, time on site, bounce rate, completed purchases. We establish baseline values before optimization and compare results afterwards.

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.