Do you already have an online store but haven't received the response you wanted? Do you have a lot of visitors but few purchases? We will write you some tips that will help you increase sales and conversions.
For successful tracking of orders and site visitors, we recommend integrating Google Analytics into your site and enabling the e-commerce function. This way, you will have an overview of where orders and visitors are coming from. It often happens that certain pages bring a lot of visitors to the site, but they are usually not the right ones who turn into buyers. This often happens with advertising on sites that offer free things (games, erotic videos, verses, etc.), where you get many visitors, but they usually do not buy online because they are either too young or uninterested in spending online. We recommend that if you are paying for advertising, advertise where you can reach your target audience. Here are some tips for free advertising...
How to increase the number of visitors to your website or store for free?
Visitors can be obtained through paid ads or free alternatives.
Free ways to get visitors to your site:
Organic traffic: This is the traffic we get from search engines (Google, Najdi, etc.) because our site is well-positioned for the searched key phrases. Through organic traffic, we can get a lot of visitors and orders. We must ensure that we have a well-structured site optimized for search engines and highlight the key words that are important to us and through which we will get the right customers.
Example: If you were selling anti-wrinkle cosmetics, you would focus on searches made by older ladies and ensure that you have a lot of quality content for them on the site. If we sell anti-wrinkle cream, we can write an article about wrinkles in which we often emphasize the phrase "anti-wrinkle cream" and similar. You can read more about optimization on our blog.
DON'T FORGET: The content on your site is the most important! Make sure you have unique content. ;)
Online communities: Do you already have a Facebook group or page? If not, you are missing out as there are many potential buyers on social networks. Of course, maintaining such things takes some time, but it is completely free for you. You will ensure that you retain customers and gain new ones. Update statuses with interesting facts, promotions, and promotional coupons.
Also, be active on various forums that discuss topics related to your site. Make an effort to provide useful information and ensure that your writing does not look like an advertisement for your site.
Email notifications: If you have a visitor on the site who is not interested in shopping at that time but is interested in your things, you can get them on your email list through which you then send promotions and benefits, and when you have a large database of people interested in your things, you can do a lot with a single mailing. To increase your list, you can use contests and free things (tips, books, etc.).
Viral campaigns: More in the next post. Be active and creative! ;)
* What is conversion? Conversion means how many visitors to your website or store you manage to turn into your customers and is one of the key factors of a successful store.
