SEO – Search engine optimization
If customers can't find you in the search engine, you are nowhere, so it's important to adjust your website to be visible. Search engines use the content of your website, subpage titles, links to your site, and targeted keywords. Everything needs to be adjusted to get as many customers as possible who will order your service. With various tactics, we ensure that your site or store is among the first that a potential buyer sees during a search.
More about search engine optimization
Advertising campaign (text ads)
By analyzing traffic and sales on the site, we develop an advertising strategy through Google Adwords and other advertising networks. With daily reports and trends, we ensure that potential customers are reached with the smallest possible advertising budget. The price and content of individual ads are adjusted weekly according to needs. Sales and advertising results are regularly compared to ensure that all advertising campaigns are optimally aligned.
Social media marketing
Creating a group and subpages on social networks like Facebook is an excellent promotion for an online store. In this way, a potential buyer gains trust, leading to a purchase. Marketing through social networks is a particularly powerful tool because it encourages recommendations among users. All group members can be sent news and pages can be refreshed with new products. Groups are excellent support for various campaigns and prize games. Each user's activities on your page are visible, which is free advertising or an additional link. We accustom users to such purchases and reach customers who otherwise would not buy online.
Appearing on thematic websites
We will set up content websites on topics of fashion, fashion accessories, perfumes, cosmetics, and healthy living. Relevant articles with links to the online store and products are added to the site. Since it is a "peer recommendation," this type of information is more valuable in the eyes of the user. The result is more traffic and better ranking in search engines.
Customer e-newsletters
Through a survey or prize game, we obtain a database of users and email addresses. Regularly informing customers about new products, promotions, and interesting content on the internet maintains contact with the customer and reminds them of new purchases. High efficiency requires attention to the quality of notifications, appearance, and frequency. We monitor the results and response to actions via email and adjust the content of messages based on this.
Prize games and surveys
Prize games are excellent for acquiring a customer base and new contacts. It also affects the customer's positive attitude. With a properly prepared viral marketing strategy, a prize game can significantly increase advertising reach in a short time without increasing investment. We ensure the general conditions of the prize game so that all participants allow receiving e-newsletters. We promote the prize game on multiple portals and social networks, where users also promote them. A prize game achieves the best effect if supported by other online marketing methods.
