Sales.

About Magento, sales and marketing. With examples from the stores we run.

17 Dec 2025How to maximize existing email campaigns If you are already sending newsletters, promotional or automated emails, you have the basics covered. The database exists, the tool works, the campaigns go out. But often the results are...5 min read
17 Nov 20257 most common website mistakes (and how to quickly fix them) Most companies today have a website. The problem?The site exists, but it does nothing - it doesn't sell, convince, explain, or guide the user.And that's why a lot of potential...4 min read
23 Sep 2025Herd instinct and online sales: How buyers follow the crowd and how to take advantage of it Have you ever stood in front of a crowded café and decided to go there, even though the one across the street is almost empty? This unconscious decision is a...5 min read
16 Sep 2025Why your online store isn't selling and how you can change that Many online store owners are disappointed because, despite their efforts, sales are not growing. The store is set up, the products are there, but there aren't enough customers. Why? Often...3 min read
15 Jul 2025Online store for wholesale (B2B): A modern solution for efficient business More and more companies are switching to online business methods even in the field of wholesale. While it was common just a few years ago to place orders via email...5 min read
1 Apr 2025How to discover the right keywords for optimization with Google Search Console In the past, I have written quite a few blog posts about how to improve the optimization of online stores, and I regularly share this information with my clients. Nevertheless,...5 min read
20 Nov 2024How to prepare your online store for Black Friday? Black Friday is undoubtedly one of the biggest online shopping events of the year, offering a unique opportunity to boost sales. However, to truly capitalize on this day, careful and...4 min read
28 Oct 2024How to prepare content for website creation A website is often the first thing a visitor sees about your company - your digital business card. Therefore, it is important that this presentation attracts attention, provides information to...6 min read
28 Nov 2023Post-purchase upsell offers In the digital world of online shopping, it often happens that merchants do not take advantage of all the opportunities to increase the cart value after a purchase is completed....3 min read
21 May 2023Inspire customers with gamification elements in online business Gamification is a technique used in e-commerce to engage and motivate customers through game elements and mechanics. Here are some examples of how gamification can be applied in the context...3 min read
20 Apr 2021Increase sales by up to 19% without increasing online store traffic Do you feel like sales have stalled somewhere? Advertising funds are shrinking faster - as a result, because visits convert poorly, advertising becomes more expensive. Do you already have...3 min read
16 Mar 2020Contact database = investment sales gold Build your own "independent" advertising channel Do you also notice that advertising is becoming more and more expensive? Why pay more than necessary, optimize, save. Viral promotion is a suitable...2 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.