Advanced SEO

Search engines understand a page better if the shop tells them what is on it. Your shop's design already marks the name, price and stock on a product, and the module adds:

the product SKU and barcode (EAN), if a valid 13-digit code is entered on the product,
the price in the markup, rounded exactly as the customer sees it,
on the home page, company details: name, logo, email, phone, VAT number and address,
on blog posts (if the shop has a blog), details about the article.

For a good result, you need to fill in the basic SEO fields and the store details.

1. Product SEO fields

Catalog › Products

Open the product and expand the Search Engine Optimization section.
URL Key is the page address, for example winter-jacket-blue. Use lower case letters and hyphens. When you change it, leave Create Permanent Redirect for old URL switched on.
Meta Title is the title in Google's results. Keep it to 60 characters, with the product name at the start.
Meta Description is the text under the title in the results. Write one or two sentences (up to 160 characters) that invite a click.
You can leave Meta Keywords empty. Google ignores them.
Click Save.

2. Category SEO fields

Catalog › Categories

Click the category in the tree, expand Search Engine Optimization and fill in URL Key, Meta Title and Meta Description following the same rules. Click Save.

For another language, choose the store view at the top left and enter the translated text. The shop fills empty fields from the name automatically, but your own text is almost always better.

3. Store details

Stores › Configuration › General › General

Expand Store Information and fill in Store Name, Store Phone Number, Country, ZIP/Postal Code, City, Street Address and VAT Number.
Click Save Config.

The shop takes the email for the company details from Stores › Configuration › General › Store Email Addresses › General Contact.

The address is only included in the company details if the street, city and postcode are all filled in. The shop does not publish a partial address.

Check the result

Enter the address of a product page in Google's Rich Results Test (search.google.com/test/rich-results). It should show a product with price and availability.

Common problems

Google shows an old title or description

Google refreshes pages on its own schedule, sometimes over several weeks. There is no need to repeat the changes in the admin.

After changing the URL key, the old link does not work

Create Permanent Redirect for old URL was switched off when you saved. Add the redirect in Marketing › SEO & Search › URL Rewrites or write to us.

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Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.

1. Product SEO fields

2. Category SEO fields

3. Store details

Check the result

Common problems

Related

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