Connecting a store with the social network Facebook

Online communities are more and more popular and have a large number of members, which makes them good sales channels that we can use to promote an online store. Interested in how you can do it? We have written down a few options for you. As an example we took the currently most popular network, Facebook, and the online stores of our clients.

Ways to connect your store with Facebook:

Recommendations of your products (Like)

With the Like button, every visitor to your store can share information with their friends in one click. A blue Facebook button with text is built into the product page; clicking it posts a link to the product page on their wall. The link contains the product image, title and a short description. Others can then comment on the link on the wall and share it among themselves. One such Like from a visitor can bring new visitors to the site and, with luck, new customers. As you know, recommendations are a good factor in the decision to buy.

Encourage discussion about a product with Facebook comments

You can now improve the experience in your store with Facebook commenting and increase visits to the page. Users can comment on your product through their own account. The interface is simple and responds quickly, and it is familiar to everyone, as it is the same as on the Facebook page.

Make registration easier with Facebook Connect

With this system built in, anyone can now quickly register and then log in with the same credentials as for Facebook. This simplifies and speeds up the registration process. Once you are registered, logging in to the site takes only a click.

Besides the options mentioned there are a few more ways to connect, among them the Facebook Like box, where you can show all the members of your Facebook page, and much more. If you are interested in how you can connect your store, contact us and we will be happy to advise you.

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AuthorAnže Voh

My name is Anže and I am a Magento certified solution specialist and builder of many award-winning online stores. I am the architect of all Degriz projects.

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