Do you like writing and have an online store? Why not take advantage of your writing and earn extra income from it? Usually, when we are deciding to purchase a certain item, we like to read about what we are buying and how to use it, and if possible, get some firsthand opinions about the product, right?
By integrating a blog into your store, you fulfill this need for visitors and keep them on the page. Visitors who are not entirely sure about their purchase will stay on the page and read more about the item they are buying, or they might become interested in a completely different item from your store.
Why should you have a blog on your store?
All of you who have a store know how important the traffic to your store is, as it is the factor that influences your successful business. And precisely blog posts, articles, advice, and various tests, etc., bring you new traffic through search engines due to the content and keywords you use while writing.
For example, let's say we sell ceramic dishes, which have a lot of competition, while we have too little margin to make aggressive advertising worthwhile since we don't have enough resources for such a thing. What can we do? Simply listing the item in the store probably won't give us such a good position in search engines to be among the top results, as we have a multitude of items with short and very similar descriptions. Thus, the content side is not rich and does not have much value for the reader, so the item would be poorly ranked.
The solution is to choose a bunch of keywords (e.g., choosing ceramic dishes) and write an article on each topic, trying to repeat these words as often as possible. At the end of the entire article, we will recommend the item we are referring to. This way, the page will have a good ranking in search engines and receive a lot of traffic, while also being useful for visitors to your site. And believe me, customers will buy from someone who knows what they're talking about, and all this information will be added value to the product for the buyer.
For our online stores, we have developed a system through which you can easily write blog posts and link them with items in the store. You can do all this yourself without knowing code and tags... very simple. We recommend it for increasing traffic and long-term store growth!
If you have additional questions, we will be happy to help you.
