Online stores.

About Magento, sales and marketing. With examples from the stores we run.

23 Sep 2026The end of manual product entry: AI is taking over online store management Hours of typing descriptions, uploading photos and filling in forms are becoming a thing of the past. Artificial intelligence is moving into online stores and taking over work that owners...4 min read
15 Jun 2026EU withdrawal button: new obligation for online stores from June 19, 2026 In recent years, we have seen several times in European legislation that the requirements for online retailers are moving towards greater transparency and better consumer protection. This time, a change...6 min read
1 Jun 2026New tool for Magento 2: AI SEO optimization and translation In recent years, while working with Magento stores, I have repeatedly noticed the same two problems. The first is SEO. The second is translations and entering new markets. Many stores...3 min read
20 May 2026Server side tracking for online stores Online stores today operate in an environment where user data is lost faster than ever before. Browsers restrict cookies, ad blockers block scripts, and users are increasingly sensitive to privacy....4 min read
4 May 2026Optimization of online stores for AI search Online search is rapidly changing. Users no longer use search engines just for "browsing links," but increasingly receive direct answers from artificial intelligence. This means that the question of what...6 min read
20 Apr 2026Guide to legislation for online stores Setting up an online store today is not a problem.Platforms are simple, designs are beautiful, marketing starts in days. Most things resolve themselves - except for one question that most...3 min read
16 Feb 2026How to enable Redis in Magento 2 Redis is a powerful in-memory data storage tool that drastically speeds up your Magento store by redirecting sessions and cache from a slower database or file system to fast RAM....5 min read
11 Feb 2026AI and its impact on online stores This post was created after an interesting conversation where I mentioned that artificial intelligence has completely changed my perspective on the development of online stores recently. The reactions were varied...5 min read
8 Jan 2026Example of good practice: how Vetisa combines B2B and B2C on one platform More and more online retailers are faced with the challenge of how to effectively combine B2B and B2C sales on one platform. B2B buyers expect a simple user experience, while...4 min read
17 Nov 20257 most common website mistakes (and how to quickly fix them) Most companies today have a website. The problem?The site exists, but it does nothing - it doesn't sell, convince, explain, or guide the user.And that's why a lot of potential...4 min read
14 Nov 2025Moosend for stores: A platform for email automation What is MoosendMoosend is an email marketing and automation platform designed to enable e-commerce stores to direct their campaigns based on user behavior. The system records key events on the...3 min read
29 Oct 2025Important security notice: Urgent updates for Magento and WordPress Regularly updating websites and stores is one of those tasks that many postpone until later - until it's too late. However, updates are precisely what close security gaps that attackers...4 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.