You may have heard of the name Criteo, but you didn't quite understand what it is. Simply put, Criteo is a dynamic retargeting advertising platform that excels at attracting people not only based on their interests and demographics but also based on their purchasing behavior.
It achieves this by using a wealth of data. Its advanced artificial intelligence asks questions like - are you more inclined to shop late at night or first thing on the weekend? What time of year is it? Have you already purchased something? This is what makes Criteo such a powerful advertising tool.
What are the advantages of retargeting?
- Connecting with potential customers multiple times. Increase the number of touchpoints with customers during the purchasing process to keep your brand in mind as customers evaluate their purchasing options.
- Increasing conversion rates. When customers need time to decide on a purchase, retargeting ensures brand visibility when they are ready to buy.
- Personalized marketing. Instead of randomly displaying ads to users, target previous visitors and create a personalized shopping experience.
- Reaching potential customers in places they frequently visit. Retargeting allows brands to display ads in places users like to visit, including popular social networks.
Criteo OneTag for Magento 2
Criteo OneTag is a piece of software code that helps you measure and understand the actions people take on your website. It loads asynchronously, meaning it does not affect your page load time or customer experience.
Criteo OneTag allows us to collect data based on each person who visits your website. When someone interacts with your website (for example, when they view a product page, add products to the cart, etc.), Criteo OneTag records this action.
This information is used to display personalized product recommendations for your existing and new target audiences, depending on the goals of your advertising campaign.
The more actions Criteo OneTag collects, the better your campaigns are at displaying ads to people who are most likely to interact with your website.
For the Magento 2 platform, we have developed a module that enables reporting of data on various events on the page. You can read more about individual events on the official page: https://help.criteo.com/kb/guide/en/all-criteo-onetag-events-and-parameters-vZbzbEeY86/Steps/775825
To inquire about the module, send us an email at podpora@degriz.net and let us know if you need OneTag tags or also need DataFeed. Also, let us know if you need any special events beyond the standard ones. If desired, the module can also be prepared for Magento 1 or Openmage.
Warning: From experience, Criteo requires a significant amount of traffic on the store to have enough data for optimal performance, so it is not most suitable for smaller stores.
