All website owners (websites and online stores) are probably aware of how much even the smallest changes made to the site can impact the traffic to your site and consequently the number of purchases, orders, and inquiries. Some changes can be made by ourselves in the website administration, while others require a bit more technical knowledge and experience.
Just as it is necessary to regularly maintain all physical stores and business premises so that our customers and business partners will be happy to visit them, it is also essential to regularly maintain websites. Some tasks can be done by ourselves, while others require professional help and support from companies that specialize in such work. It is good to know and consider that a properly and frequently maintained website is better ranked in search engines like Google and Najdi.si and is much more successful in acquiring new contacts, orders, inquiries, etc. Proper and regular maintenance of your website can be crucial for higher ranking in search engines. Search engines regularly index all websites, but with regular and proper editing of the website, we can ensure that your website is indexed more frequently by search engines. When we talk about search engines, we are mainly talking about the largest one, which is Google. Google's algorithm is known to be secret, and there are no exact data on which mathematical formulas Google ranks your site in the search engine. Despite constant changes in the algorithm, there are constants and certain rules that do not change and with which you can significantly help your site rank much higher.
For Google, the important data on which it ranks your site are:
- Image material - quality and unique
- Text content - quality, unique, and with the presence of keywords.
- Outbound links (links from your site to another)
- Keyword consistency
- Meta tags
- Inbound links - links from other sites pointing to your site. It is important that links from quality sites point to your site.
Other important things to pay attention to are: the importance of content, age of the site, number of indexed pages, server data, pagerank, whois information, headings (h1, h2, h3,..), title and Alt tags, sitemap, robots.txt
These are just some of the factors to be aware of when maintaining a website and in the process of search engine optimization. Most maintenance work requires at least some technical knowledge, and some also require deep programming knowledge and a lot of experience in this field.
Regular website maintenance does not only have a direct impact on a good position in online search engines, but it also has a very positive impact on regular visitors to your website or customers in your online store. Regular updating and adding fresh information gives the appearance of an organized company behind the website. An attractive and updated look can, in many cases, only help in the final decision for a new order, subscription to e-news, inquiry, etc.
