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Interview: From web developer to e-commerce leader: Anže's journey with Degriz

We published a translation of an interview originally published on Website Planet, where Anže Voh shares his story and vision in leading the company Degriz. Below you can read the translation of the interview.


Anže's journey with Degriz did not start as a founder, but as a dedicated web developer with a great passion for the internet industry.

Over time, his expertise and enthusiasm led him to take ownership of Degriz, a company focused on building high-traffic e-commerce sites. In an interview with Website Planet, Anže shared how his extensive experience in creating websites for major brands like Audi and Nivea provided a solid foundation for his work at Degriz.

Under his leadership, Degriz has grown into a provider of comprehensive e-commerce solutions on the Magento platform, emphasizing continuous technical support and customer education to ensure lasting success.

What inspired you to establish Degriz?

Initially, I was not the founder of the company, but later became the owner. From a young age, I wanted to work in the internet industry, so I started creating websites for various companies and agencies. I worked on hundreds of websites, including some interesting projects for major brands like Audi and Nivea. However, after some time, I grew tired of web development and was looking for something new.

Degriz attracted me because they were focused on building e-commerce sites and high-traffic pages. Although it was a small, new company, I joined them. When the original owners decided to focus on their online business, I took over Degriz.

Can you explain the key services that Degriz offers to its clients?

Our main focus is e-commerce solutions built on the Magento platform (https://www.degriz.eu/e-commerce-development), along with all the technical aspects related to it. This includes design, module development, and more. When a client approaches us with an idea, I discuss it and develop the best possible plan. We start with a design preview and work towards a finished online store.

However, our involvement doesn't end there, as e-commerce sites are constantly evolving. We provide continuous technical support, add new functionality and updates to ensure that our clients' Magento stores remain up-to-date and continue converting visitors into customers.

How does Degriz ensure the success of its e-commerce solutions?

Success in e-commerce requires constant testing and improvements. A key aspect is offering clients a wide range of options and modules, which allows us to meet any requirement and provide them with the necessary tools for success.

Additionally, educating clients on how to effectively use these tools is very important. I dedicate a significant amount of time to communicating with clients and maintaining a knowledge base where they can learn new things. I have written over 200 pages on e-commerce topics and provided numerous educational videos and blogs.

What sets Degriz apart from other e-commerce service providers?

The main difference is my extensive experience in the e-commerce industry, which spans over 13 years. During this time, I have created more than 150 e-commerce sites (https://www.degriz.eu/porftolio). Additionally, I have also run my own online business, which has given me insights into the other side of the business and allowed me to provide clients with valuable advice based on my own experiences.

Over the years, I have made mistakes and achieved significant successes, all of which contribute to the expertise I can bring to the table.

Can you share a memorable success story from a client who used Degriz's services?

While there have been many successful stories from an economic standpoint, such as a client receiving thousands of orders daily, the most memorable for me is a client who expressed gratitude for their decision to enter e-commerce. They shared that otherwise, they would have had to close their family business at that time.

What future developments or trends do you see as most important for e-commerce?

The e-commerce environment is currently undergoing major changes, and we can expect even more shifts in the future. I believe that speed and simplicity will play key roles, from page loading speed to product discovery and order delivery speed.

Smaller e-commerce sites that cannot adapt, offer unique competitive advantages, and provide excellent customer service will struggle to survive in the evolving market.

Check out the interview in English on the page: https://www.websiteplanet.com/blog/degriz-interview/

Original post author: Luka Dragović

Stop browsing. Start selling. Contact me now at anze@degriz.net.

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My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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