Traffic from search engines can be a very important source of visits in online stores, and it is important that links, which are well-ranked in search engines, remain so and bring new visitors and consequently new customers. However, sometimes a link to a category or item is no longer active because the item is out of stock, so it is good to redirect the link to a new similar item. This way, visitors will not land on a page without content, and the search engine will know which new page is now important.
Video instructions on how you can manage link redirects in your online store:
