The online perfumery Spleticna.si recorded exceptional results already in its first month of operation. In terms of visits, it can be compared to some portals that have been around for a longer time. This was ensured by good search engine optimization, as the website appears at the top or just below the top in search results for key terms from day one. Advertising on Google and marketing on social networks like Facebook also contributed.
From June 18 to July 17, we recorded 8,968 unique visitors on Spleticna.si.
There were a total of 13,681 visits and 232 thousand page views.
On average, customers viewed 17 pages per visit and spent a total of 5:53 minutes on the site.
A fifth of the visitors left the homepage upon entering the site.
Most visitors came through search engines by entering the keyword perfumes. In the one-month period, there were 646 such visitors. From this source, 24 transactions were completed, with a conversion rate or number of purchases relative to the number of visits at 3.72%.
Thus, the investment in search engine optimization paid off in the first month, as there were quite a few searches for other words and individual perfumes.
A total of 39.33% of revenue was obtained by Spleticna through Google searches. Facebook brought in 30.06% of the revenue. Over 5000 members gathered in the group and on the fan page there, and ads also encouraged purchases.
