Adding a new product

From an empty form to a product in your shop: name, SKU, price, stock, category, description and images.

⏱ 8 minBeginnerUpdated 8 Oct 2026

Most products are simple: one product, one price, one stock level. A product with several variants (size, colour) is configurable; we are happy to set up your first one with you.

Before you start

  • the product name and SKU,
  • the price including VAT and the quantity in stock,
  • a description and photos (at least 1000 px on the longer side),
  • the category the product will be in.

1. New product

Catalog › Products

  1. Click the arrow next to the Add Product button and choose Simple Product. Clicking the button itself also opens a simple product.

    Open menu of the Add Product button with the product types
    Product types. For a standard product, choose Simple Product.

2. Basic details

  1. Fill in the fields at the top of the form:

    Basic fields of a new product
    1. Enable Product - customers cannot see a disabled product.
    2. Product Name
    3. SKU - filled in automatically from the name, and you can replace it with your own.
    4. Price - including VAT, decimals with a comma or a full stop.
    5. Quantity - number of items in stock.
    6. Categories - choose one or more.
    7. Visibility - usually Catalog, Search.
  2. Leave Stock Status at In Stock. When the quantity drops to 0, the status changes by itself.

  3. Enter the Weight if shipping costs depend on weight.

3. Description and images

  1. Expand the Content section and enter the Description (the long description on the product page) and, if you like, a Short Description.

  2. Add photos in the Images And Videos section. In detail: Product images.

4. Search engines

  1. Expand Search Engine Optimization. The URL Key is created from the name, and you can fill in the meta fields yourself.

    Search Engine Optimization section
    1. URL Key - part of the product's web address.
    2. Meta Title - the title in Google results (up to 60 characters).
    3. Meta Description - the text below the title in results (up to 160 characters).

5. Saving

  1. Click Save. The arrow next to the button also offers Save & Close and Save & Duplicate (a quick start for a similar product).

  2. Open the product in the shop and check how it looks.

Fields marked [store view] (name, description, meta data) can have different content in each language. Fields marked [global] or [website] apply to all languages.
You enter this text for each store language separately. In the scope switcher at the top left choose the language (store view), clear Use Default Value next to the field and enter the translation.

Common problems

The product is not in the shop

Check: Enable Product = Yes, Visibility is not "Not Visible Individually", the quantity is more than 0, the product has a category, and your shop is ticked in the Product in Websites section. Then flush the cache.

"URL key for specified store already exists."

Another product or category already uses the same address. Change the URL Key, for example by adding the colour or SKU.

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