Product images

Adding images, their order and their roles: which is the main image, which shows in the list and which in the cart.

⏱ 4 minBeginnerUpdated 8 Oct 2026

A product can have as many images as you like. The first is usually the main image; customers browse the others in the gallery on the product page.

The best results come from photos on a white background, all with the same aspect ratio (for example a 1200 x 1200 px square), saved as JPG or WebP up to 1 MB.

Adding images

Catalog › Products › (product) › Images And Videos

  1. Expand the Images And Videos section.

    Images And Videos section with one image and the upload field
    Product images. The labels below an image show its role. The field with the camera is for new images.
  2. Click the field with the camera (Browse to find or drag image here) and choose one or more files. You can also drag them from a folder.

  3. To change the order, grab an image and drag it to its new place.

  4. Click Save.

Image roles

Click an image and, in the window under Role, tick where it is used:

RoleWhere it appears
Basemain image on the product page
Smallimage in the product list in categories and search
Thumbnailcart and small previews
Swatchsmall square for choosing a colour (for variants)

The same window has Alt Text (a description of the image for search engines and screen readers) and a Hide from Product Page tick box if you do not want the image in the gallery.

Delete an image with the bin icon that appears when you hover over it. The deletion only takes effect once you save the product.

Common problems

The product list shows a grey placeholder instead of the photo

No image has the Small role. Open the image, tick all three roles and save.

A new image does not show in the shop

Flush the cache and refresh the page. Your browser may have kept the old image.

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