Both here at home and abroad we have seen huge growth in this kind of marketing, and by all signs it will keep growing for a while, as there is still plenty of untapped space. In Slovenia, Facebook is clearly the front-runner at the moment: it is our most widespread network, with more than half a million users.
With the surge in interest, advertising is getting more expensive. Specifically, the cost per click has risen over the last 3 months, despite a drop in user activity and weaker conversions. Conversion means how many of your website visitors you manage to turn into your customers.
Interestingly, smaller companies were the most active at the start, and some larger ones have now joined them. Still, certain bigger companies and brands are noticeably missing. Sooner or later they will have to become active, because social networks have become an important communication channel. Having started late, they will of course have a lot to catch up on.
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My name is Anže and I am a Magento certified solution specialist and builder of many award-winning online stores. I am the architect of all Degriz projects.
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