Time-limited offer for sale: Life.si, Life.hr, Life-harmony.net

Valid from 10.04.2018 to 23.4.2018

1. OFFER (Sale of the entire turnkey online store)

• - Regular price: 60,000 €
• - Price with 30% discount: 42,000 €

 

Offer notes:

• - The offer includes all items from the offer specification (Sale of the turnkey online store), hereinafter the subject of sale.

 

Payment terms:

• - 30% advance
• - 70% upon handover of the business

 

2. OFFER (Sale of the entire turnkey online store, without dietary supplements)

• - Regular price: 33,000 €
• - Price with 30% discount: 23,100 €

 

 

Offer notes:

• - The offer includes all items from the offer specification (Sale of the turnkey online store), hereinafter the subject of sale, without dietary supplements.
• - Dietary supplements represent 45% of total sales, so a 45% discount is added to the regular price.

 

Payment terms:

• - 30% advance
• - 70% upon handover of the business

 

Offer specification

(Sale of the turnkey online store)

Due to a change in the business model and expansion into new markets, 3 online stores (Life.si, Life.hr, and Life-harmony.net), known under the name LIFE, are for sale. In more than 5 years of operation, they have become well-known in the Beauty and Health product segment.

3 "turnkey" online stores are sold together in a package:

• 1.) Life.si (Slovenia) - Active since May 2012
• 2.) Life.hr (Croatia) - Active since August 2013
• 3.) Life-harmony.net (Italy) - Active since April 2014
  

 

Brief statistics (together):

• - Total activity: more than 5 years
• - Total visits: more than 1,462,205 visitors
• - Total number of all purchases: 29,162
• - Total sales (in euros): more than 805,280.00 euros

 

Features

The online stores were set up on the Magento system by DEGRIZ d.o.o., additional upgrades, extensions, and development were done by our own team and other contractual partners. Upon handing over the online stores to the new owner, all associated documentation and instructions for using the Magento online store (prepared by DEGRIZ d.o.o.) are also handed over.

 

a.) Design

• - Specially adapted form and design.
• - Unique product page structure (landing page).
• - Logo in vector form.

b.) Logistics

• - Adapted and simplified order processing system (1 person can process up to 200 orders/day alone).
• - Export of orders for delivery services DPD, GLS, and Pošta Slovenije.
• - Module for customizable data display in the store administration.
• - Bulk change of order statuses.

c.) Sales

• - Highlighting discounted and new items.
• - Payment methods: cash on delivery, pre-invoice payment, Paypal, Payment and credit cards (Maestro, MasterCard, Visa), Diners Card (installment payment).
• - Automatic sending of pre-invoices (customized UPN form in PDF format).
• - Quick cart (allows fast purchase on one page, without unnecessary steps).
• - Module for free gift with purchase.

d.) Marketing

• - Integrated Wordpress system for blog posts (allows easy addition of news, tips, and other content to the store).
• - Active affiliate program.
• - Module for dynamic advertising on Facebook.
• - Module for dynamic advertising on Adwords.
• - Built-in codes (Google Conversion tag, Google remarketing tag, Google tag manager tag, Google Analytics tag, Facebook pixel tag, MailerLite tag, Booster tag)
• - SEO optimization of the store (arranged html tags, robots.txt files, xml site maps, and htaccess files, arrangement of semantic tags).
• - Social media links.
• - Facebook login to user account.
• - Module for automated email notifications and sales automation (automatic sending of emails for: abandoned carts, unpaid pre-invoices, purchase thank you, out-of-stock products, invitation to reorder based on product category).

e.) Unique content and products

• 1.) Life.si (Slovenia) - 216 blog posts, 253 products.
• 2.) Life.hr (Croatia) - 15 blog posts, 176 products.
• 3.) Life-harmony.net (Italy) - 13 blog posts, 68 products.

All products also have links to related products (related products, up-sell, cross-sell), some of them also have links to related articles.

The online stores offer wellness products from the following categories and subcategories:

• 1.) Beauty and Health
• 2.) Dietary Supplements
• 3.) Everything for the Home

 

Databases

All databases have been actively built from the very beginning and to this day, with which communication has been regularly maintained. All activities at the database level for the last 2 years have also been regularly recorded, analyzed, and optimized monthly through selected KPIs, which we also present and demonstrate to all potential buyers.

a.) Facebook pages

• 1.) Life.si (Slovenia) - 13,180 followers
• 2.) Life.hr (Croatia) - 5,011 followers
• 3.) Life-harmony.net (Italy) - 2,150 followers

c.) Email databases

Databases for all 3 online stores are segmented according to buyers and non-buyers, and segmented by product categories.

• 1.) Life.si (Slovenia) - 16,323 email contacts
• 2.) Life.hr (Croatia) - 4,215 email contacts
• 3.) Life-harmony.net (Italy) - 4,171 email contacts

d.) Push notifications

• 1.) Life.si (Slovenia) - 8,929 subscribers
• 2.) Life.hr (Croatia) - 3,127 subscribers
• 3.) Life-harmony.net (Italy) - 1,568 subscribers

In addition, all 3 online stores also have active and associated Instagram and Google+ accounts, which, due to less activity, also have proportionally smaller databases. A joint YouTube channel is also established.

 

Digital marketing

The total monthly investment in advertising over the last 3 years has ranged between 2,000 euros - 7,000 euros (depending on trends and current campaigns). Our own team took care of the entire digital marketing (except SEO), which can fully hand over its work to the new owner. SEO was handled by Tomyco d.o.o.

On a weekly basis, selected KPI parameters were recorded and optimized for each store individually, which we also fully present and demonstrate to all potential buyers.

a.) Adwords advertising

• - An established and active Adwords account, for each online store individually.
• - The following advertising techniques are active: classic search ads, dynamic search network ads, classic and dynamic remarketing, display network advertising (for quick actions), Gmail advertising.

b.) Facebook advertising

• - An established and active Facebook ads account, for all 3 online stores together.
• - The following advertising techniques are active: classic right sidebar and newsfeed ads, video advertising, classic and dynamic remarketing.

c.) Facebook posts

• - On all 3 Facebook pages, posts were regularly made at least 3 times a week.

d.) Email marketing

• - For all 3 online stores and their databases, email campaigns were regularly sent at least 3 times a week.
• - An active marketing automation system is established for all 3 online stores.

e.) Lead generation

• - On-site lead generation system - a system for regular and active acquisition of new contacts (segmented by interest) is established on all 3 online stores.
• - Off-site lead generation system - An active Lead generation system on the topic of weight loss is established for the Life.si online store.

f.) Push notifications

• - Promotional push notifications were regularly sent at least 2 times a week for all 3 online stores.

g.) Affiliate program

• - Active since June 2013
• - Different levels of commissions are enabled, determined according to the product margin (10% - 40% of sales)
• - Current number of all registered partners (mostly from Slovenia, some from Croatia): 390
• - Total amount of all earned commissions: 10,923.7 €

 

Suppliers

All products are ordered through 2 foreign and established suppliers with a long history of business, both allow fast and easy ordering of products online, and quick delivery.

 

Distribution

• 1.) Life.si (Slovenia) - General Logistics Systems, Logistične storitve d.o.o., Pošta Slovenije
• 2.) Life.hr (Croatia) - General Logistics Systems, Logistične storitve d.o.o.
• 3.) Life-harmony.net (Italy) - GLS ITALY MAIAEXPRESS, E-MODA ERIK KOMEL S.P. (slovit.si)

 

Finance

We fully present and demonstrate the balances of the last 5 years to all potential buyers.

For the last 3 years, in addition to the balances, we also present:

• - Detailed business statistics, showing all necessary and additional financial indicators (including profit).
• - Monthly report on the performance of product categories.
• - Monthly report on the performance of individual products.
• - Product calculations.

In addition to the online store, the entire stock is also sold at purchase value.

We took care of all activities related to procurement, sales, marketing, logistics, and administration ourselves, which we also fully hand over to the new owner. We also hand over all contacts for SEO advertising and programming and organize an introductory meeting for the handover of all business related to these services. In addition to the mentioned 2 partners, we also hand over all contacts of other partners necessary for the normal operation of all 3 online stores.

If necessary, we can also provide basic training in digital marketing to facilitate the transfer of business to the new owner, if needed, for a smooth business transfer. The number of necessary hours is agreed upon before the transfer of ownership.

In case of interest or need, our team can continue to contractually take over the management of the entire digital marketing, or just individual parts (temporarily or for a longer period). If needed or interested, we can also advise on setting up a company in Slovenia or outside Slovenia.

Regardless of the offered options, the further development of the business for all 3 online stores, after the transfer of ownership, is entirely in the hands of the new owner.

 

Contact (Bogo)

• - PHONE: 041 691 936
• - EMAIL ADDRESS: bogo.caks@gmail.com

 

DEGRIZ d.o.o. is not a seller nor an intermediary in the sale, so for all further information, please contact the highlighted contact exclusively.