Building a customer base and converting visits into conversions
Running a successful online store is a challenging task. Despite high traffic on your website, you may not achieve the desired sales. How to turn visitors into loyal customers? This article will explain strategies that include capturing email addresses and phone numbers, using systems like Klaviyo for email campaigns, and tools like Cartfox for SMS marketing. Additionally, we will discuss common scenarios that visitors experience.
Capturing email addresses
One of the most effective strategies for converting visitors into customers is capturing email addresses. This can be achieved by using plugins on your website that allow visitors to sign up for newsletters or receive special offers. It is important to use the obtained email addresses to send relevant information and offers.
It is also important to highlight the email capture strategy that includes signing up for newsletters. You can offer visitors an attractive reward, such as a discount coupon, an e-guide, or other benefits, in exchange for their subscription.
Using the Klaviyo system
Klaviyo is an excellent system for email campaigns that enables automation and targeted communication with your visitors. With it, you can create segmented lists, send email campaigns for abandoned carts, after prolonged inactivity, or on special occasions like birthdays. This increases conversion chances and builds loyal customers.
Capturing phone numbers
In addition to email addresses, you can also capture your visitors' phone numbers. This allows for a more personal approach and communication. Use plugins or forms to capture phone numbers and ensure that customers give consent to receive SMS messages.
SMS marketing with Cartfox
Cartfox is an excellent tool for SMS marketing, allowing you to send messages for abandoned carts, after successful sales, and for other purposes. Statistically, campaigns that include SMS marketing achieve up to 429% higher conversion compared to those that do not use SMS marketing.
Register via the link below and you will receive 300 free SMS and free module installation in your store
https://app.cartfox.io/auth/register?fpr=6obyk
Why don't visitors make a purchase?
It often happens that visitors to an online store start the purchase process but do not complete it. The reasons for this vary. Some examples:
- Abandoned cart: The visitor adds a product to the cart but leaves without completing the purchase.
- Waiting for a discount: Some visitors wait for special offers or discounts before making a purchase.
- Product out of stock: If a product is currently sold out, visitors can choose the option to be notified when the product is available again.
Examples of successful strategy use
1. Abandoned cart:
For visitors who leave the cart, it is important to remind them of the incomplete purchase. Use Klaviyo to send automated emails containing product information in the cart and possibly a special offer or discount. For example, "We noticed you have a product in your cart. Buy it now and receive a 10% discount."
2. Waiting for a discount:
For visitors waiting for a discount, you can use Klaviyo to send targeted email campaigns with special offers or notifications about upcoming sales. This encourages them to complete the purchase.
3. Product out of stock:
For products that are currently out of stock, enable the option for visitors to sign up for notifications when the product is back in stock. By integrating an additional module, the system allows you to automatically send email notifications when the product returns to stock.
Building a customer base and converting visits into conversions are key to the success of your online store. By capturing email addresses, using the Klaviyo system for email campaigns, capturing phone numbers, and SMS marketing with the help of the Cartfox tool, you can achieve better results. Do not overlook the potential offered by direct and personalized communication with visitors to your online store and the changes these strategies bring to conversions.
