Magento 2 is the successor to the Magento 1 platform and has become one of the most popular e-commerce platforms in the world. In this article, we will highlight the key advantages of Magento 2 online stores and include practical examples of how these advantages can benefit your business.
1. Rich and Powerful Platform
Magento 2 boasts exceptional functionality and performance. It offers numerous built-in features that facilitate the management of an online store. For example, the platform enables inventory management, order tracking, sales of various types of products, and the use of advanced attributes for product filtering. It also allows for easy integration of various payment processors and shipping services.
Example: With Magento 2, you can create a rich and powerful online store with various functionalities, such as selling products in different markets, automatically calculating shipping costs, and offering a wide range of payment options. On one platform, you can manage multiple different stores with different payment and shipping methods, different displays, and more. For example, we set up a store that used over 30 different domains, each with its own customized content and displays. This simplified management and reduced maintenance costs.
2. SEO-Friendly Platform
Magento 2 is designed with search engine optimization (SEO) in mind. It offers friendly URLs, customizable meta descriptions, sitemaps, and other tools that help improve the visibility of the online store on search engines.
Example: By properly utilizing SEO features in Magento 2, you can increase organic traffic and improve the ranking of your store in search engines, thereby increasing visits and sales.
3. Flexible Content Management
Magento 2 allows for easy content management on the online store. With its intuitive text editing interface, you can quickly and easily update the content of web pages.
Example: When using Magento 2, you can easily update texts, images, and other content on the online store without needing special technical knowledge. Additionally, when you have a large number of products, it offers features such as bulk editing of items, allowing you to change a specific attribute value for multiple items at once.
Product Attribute Creation and Customization
Magento 2 enables easy creation and customization of product attributes, which is crucial for better product filtering and organization in the store. This allows customers to easily find the desired products.
Example: For example, if you have a clothing online store, you can create attributes such as "size," "color," and "material," allowing customers to select relevant filters and quickly find the products they are looking for.
4. High Customizability and Scalability
Magento 2 is highly customizable, allowing businesses to design the store according to their preferences. With numerous themes and extensions, you can create a unique and attractive online store.
Example: For instance, if you are a specialized clothing store, you can use Magento 2 to design a store that perfectly fits your brand and offers functionalities that are important to your customers, such as product filtering by size, color, and other attributes.
5. Online Store Performance
Magento 2 is designed for business growth. This means it can adapt to increasing business volume. With proper configuration, Magento 2 can easily support large online stores with hundreds of thousands of products and thousands of daily orders.
Example: If you start with an online store that has a few hundred products, you can easily expand with Magento 2 and add thousands of products as your business grows. Even when you receive thousands of orders daily, the store, with the appropriate server environment, can easily handle this load.
Multi-Store and Multi-Currency Support
Magento 2 allows for easy management of multiple stores and currencies on a single platform. This is extremely useful for businesses looking to sell in multiple markets.
Example: With Magento 2, you can create multiple stores for different geographic regions or target customer groups and customize prices and currencies for each market. You can start with a Slovenian store and then easily expand your presence to new markets, such as Slovakia, Poland, the United Kingdom, and many others.
6. Community and Modules
Magento 2 has an active community of developers and a wide range of extensions (modules) that enable adding functionality and improving the store. Many of these modules are free and allow for adding specific features.
Example: If you want to connect your online store with advanced advertising systems like Klaviyo, all you need to do is install a free module and set up the connection between the store and Klaviyo. Then, you can carry out automated email sending through Klaviyo, display sign-up forms on the website, and much more.
In conclusion, we can say that Magento 2 is one of the best choices for online stores that want to offer an excellent user experience, good search engine optimization, flexibility, scalability, and much more. The platform allows for easy content management, supports multiple stores and currencies, and is enriched with an active community of developers who contribute to its development. If you want to create a successful online store, Magento 2 is a strong choice.
