All modulesMagento 2 moduleVersion 1.3.2 · 15 Oct 2026

Facebook / Meta Pixel

Know which ads bring purchases and reach visitors again. The Meta Pixel and Conversions API, set up in minutes.

€150 + VAT · one-off licence, no subscription

About the module

What it does.

"I spend money on Facebook and Instagram ads and I do not know which ones really lead to a sale." Without tracking you also cannot reach again the people who have already been in your store.

What it looks like in practice

Someone clicks your ad, looks at a product, adds it to the cart and buys. The pixel in the browser tells Meta about the view, the add to cart, the start of checkout and the purchase. Add to cart, start of checkout and purchase are also sent from the server through the Conversions API with the same event ID, so Meta counts each once.

What changes

The key events are covered. PageView, product and category views, search, add to cart and wishlist, start of checkout, purchase, registration and newsletter sign-up; each event can be switched off.
Data comes from the server too. The Conversions API sends the key events from the server as well, without double counting in Meta.
Cookie consent is respected. With Swissup GDPR the pixel loads only after marketing consent.
One solution for both themes. One template and one script serve Luma and Hyvä.

Who it is for

For stores that advertise on Facebook and Instagram, or plan to, and want to measure purchases and build audiences for retargeting.

How you set it up

In the admin under Stores › Configuration › Magelan › Facebook Pixel you enter the pixel ID, optionally the access token for the Conversions API (and a test event code), and switch individual events on or off.

Good to know

The Conversions API needs an access token from Meta Events Manager.
PageView can be left out on chosen page types.
Whether you track before the visitor decides is the store's decision: ePrivacy requires prior consent. The mode that tracks before the visitor decides is a setting.

Want it in your store?

Buy the module and we install it for you: free of charge for existing Degriz customers, by time spent for others. Building a new store? Add it to your project in the Konfigurator.

Add to cart Open the Konfigurator Not sure it fits? Write to us.

Screens

Take a look at every step.

You choose which events are sent to Meta

User guide

See how it works, step by step.

Our guide centre shows the settings and the everyday work with this module, with real screenshots.

Meta (Facebook) Pixel: tracking for Facebook and Instagram adsYour store sends Meta product views, add to cart, checkout starts and purchases. Which events are switched on, how consent works and where in Events Manager you check that data is arriving.

Installation

How to install it.

We install the module from our repository with Composer. We send you the user name and access key for the repository after purchase. If you prefer, we install it for you.

In the root of the Magento 2 store run the commands (replace UPORABNIK and DOSTOPNI_KLJUC with the user name and access key you received):

composer config repositories.degriz composer https://www.degriz.net/konfigurator/composer/packages/composer config --auth http-basic.www.degriz.net UPORABNIK DOSTOPNI_KLJUCcomposer require degriznet/m2_facebookpixelphp bin/magento module:enable Magelan_FacebookPixelphp bin/magento setup:upgradephp bin/magento setup:di:compilephp bin/magento setup:static-content:deploy -fphp bin/magento cache:flush

Setup

In the admin open Stores › Configuration › Magelan › Facebook Pixel.

Switch the pixel on and enter the Pixel ID from Meta Events Manager.
For the Conversions API switch on server-side sending and enter the access token. Use the test event code only while testing and leave it empty on the live store.
Under Event tracking choose which events are sent.
Save, clear the cache and check the events in Events Manager.

Where do I get the user name and the access key?

After the purchase we send you the access key by e-mail. Keep it safe: for security it is shown only once and we do not keep it in readable form. The user name (your project code) and all the commands, ready to copy, are in your account under My account > Module licences.

Lost the key? Write to us and we will issue a new one; the old one stops working. [email protected]

Technical details

Compatibility.

Just the facts.

Code: degriz_pixel
Platform: Magento 2
Licence: One-off

Change log

Version 1.3.1 · 11 Oct 2026

Settings follow the common Magelan layout. Data and permissions are unchanged.

Version 1.3.0 · 5 Oct 2026

The pixel now works on the Hyvä theme; before, it was loaded but no event reached Meta.
The pixel also works on the checkout, where Magento enforces its content security policy.
With Swissup GDPR the Meta script loads only after marketing consent.
Purchase, checkout start and add to cart are sent once per session, even if the page is reloaded; a newsletter subscription no longer duplicates events.
Corrected event data: the lowest variant price for configurable products, names with apostrophes and the product name when a variant is added.
Complete Slovenian admin translations and support for PHP 8.5.

Version 1.2.1 · 1 Oct 2026

Corrected the schema address and more complete Slovenian admin translations.

Version 1.2.0 · 10 Sep 2026

New setting Track before the visitor decides (opt-out), which works with Swissup GDPR.

Version 1.1.0 · 10 Sep 2026

Conversions API: events are also sent from the server.
Cookie consent is respected.

Version 1.0.0 · 3 Aug 2026

First release: the Meta (Facebook) pixel for Magento 2.

After purchase

You are not left alone.

We develop and maintain the module ourselves, so you write to the people who know it line by line.

Installation

For existing Degriz customers we install the module free of charge. For other buyers we charge the installation by time spent.

Support

A bug that repeats on a clean Magento with the Luma theme we fix free of charge. Settings, customisations and other themes by time spent.

Updates

The licence includes updates for the Magento versions on the supported list.

We agree on a date after reviewing the request. User guides in the guide centre