Business.

About Magento, sales and marketing. With examples from the stores we run.

4 Dec 2025Interview with a client: World of Erotica - from beginnings to leading offer in Slovenia This time I talked with Damjan Muhvič from the online store World of Erotica, known in Slovenia for one of the largest and best-organized offers of erotic accessories. Today, the...7 min read
2 Dec 2025What to consider before ordering a new website? (And why most companies miss the point even before the "website creation" project begins)When a company reaches the point where it needs a new website, the same scenario almost always...5 min read
28 Oct 2024How to prepare content for website creation A website is often the first thing a visitor sees about your company - your digital business card. Therefore, it is important that this presentation attracts attention, provides information to...6 min read
28 Jul 2023Event 'DigitalGreenovation 2023': Connecting digital solutions of the green economy Welcome to the event that will unite digital innovations with the green economy - DigitalGreenovation 2023! The event is dedicated to showcasing advanced technologies that will lead to sustainable growth...1 min read
22 Jan 2018We are hiring a Magento expert (backend or frontend) We are a small team specialized in creating and maintaining online stores on the Magento platform, and we are looking for someone to join us and help with frontend or...1 min read
15 Oct 2017Review of the book 'Which 7 points of a sales conversation place your brand in the heart of your customers?' I read the book, which is the work of Slovenian author Petra Knez Bahor, in about two hours on a beach in Tenerife :) Great coffee, shade, a view of...1 min read
24 Oct 2016Your customers are just looking and NOT buying? Inspire them to make a purchase!“Just looking.” Each of us has used this phrase in a store when a salesperson approached us with a questioning look just as we were...5 min read
12 Oct 20167 mistakes to avoid if you want good email marketing Email marketing is one of the most important marketing channels because it is very cost-effective and, with the right approach, a successful tool for building trust, enhancing brand reputation, and...3 min read
28 Dec 2015The end of the old and the beginning of the new Holidays are around the corner and soon we will step into the new year 2016! December is a time for socializing with friends, a glass or two of mulled wine,...2 min read
28 Jan 2015Get ready for holiday sales in 6 steps Throughout the year, various holiday periods alternate, from Valentine's Day, Easter holidays, to the festive December, which represents the peak of gift shopping for the entire year. It is important...4 min read
25 Jan 2015Setting a goal means you're already halfway there In this post, we will focus on setting goals and answer the questions: Why is setting goals important? What kind of goals should you set? How to set goals? Setting...3 min read
5 Jun 2014From €0/month to €20,000/month in just one year with online sales Are you interested in how? Read my 5 tips on how I succeeded with the online store www.malinca.si, where we sell healthy food, to build a base in one year...5 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.