Tips.

About Magento, sales and marketing. With examples from the stores we run.

30 Jul 2025The difference between pull and push advertising: A comprehensive guide to digital success Modern digital marketing offers numerous strategies for companies to reach their target audiences. Among the most fundamental approaches are pull (attraction) and push (pushing) advertising, which differ in their basic...6 min read
1 Apr 2025How to discover the right keywords for optimization with Google Search Console In the past, I have written quite a few blog posts about how to improve the optimization of online stores, and I regularly share this information with my clients. Nevertheless,...5 min read
8 Jan 20257 ways to improve and optimize categories in an online store Recently, I offered my newsletter readers the opportunity for a free graphic draft of their online store. One of the topics that immediately caught my attention was an online store...6 min read
28 May 2017Do you tag parameters on your URLs? The advantage of the web is that we can measure the success of different campaigns quite reliably and accurately. A simple connection of a website with Google Analytics allows us...3 min read
9 Apr 20177 simple tricks to achieve better Facebook reach today Facebook wants to show users what they like. The selection of content is based on Facebook's algorithm, which can be used to our advantage by applying the following simple tricks....3 min read
28 Mar 2017Books of the month March - Scale and Shoe Dog Scale: Seven Proven Principle to Grow Your Business and Get Your Life BackScale: Seven Proven Principle to Grow Your Business and Get Your Life Back is a book, written by...2 min read
24 Oct 2016Your customers are just looking and NOT buying? Inspire them to make a purchase!“Just looking.” Each of us has used this phrase in a store when a salesperson approached us with a questioning look just as we were...5 min read
12 Oct 20167 mistakes to avoid if you want good email marketing Email marketing is one of the most important marketing channels because it is very cost-effective and, with the right approach, a successful tool for building trust, enhancing brand reputation, and...3 min read
12 Jan 2016Plan Facebook posts for successful communication For successful Facebook communication, it is necessary to create a Facebook communication strategy. Based on the strategy, it is necessary to prepare a post plan. I have created a post...2 min read
10 Jan 20165 tips for better Facebook ads In Facebook advertising, it is about targeted advertising that allows easier reach to target customers. You can define your target audience with various specifications that enable precise determination of the...3 min read
9 Jan 2016Email marketing according to Malinca Lately, I've often heard that email marketing is losing its value. That it no longer generates as much sales as it used to. But is it really so? At Malinca,...4 min read
8 Jan 2016From the book 'The 22 Immutable Laws of Marketing' 1. The Law of Leadership: It's better to be first than it is to be better.The essence of marketing is creating a market niche where you can take a leading...14 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.