Tiered gifts with a coupon code only

A gift ladder that applies only to customers with a coupon code, for example newsletter subscribers or a social media campaign.

⏱ 4 minBeginnerUpdated 14 Oct 2026

A ladder can apply only when the customer enters a coupon code in the cart. Without the code the customer sees no progress towards a gift and gets no gift. This way you offer the gift to selected customers only, for example newsletter subscribers.

Before you start

1. Create a rule with the code

Marketing › Promotions › Cart Price Rules

The code must exist as a cart price rule, otherwise the store does not accept it. The rule needs no discount.

  1. Click Add New Rule, enter a name, choose the website and customer groups.

  2. Under Coupon choose Specific Coupon and enter the code, for example GIFT.

  3. In the Actions section leave Discount Amount at 0. If you want a discount as well as the gift, set it here.

  4. Click Save.

2. Enter the code in the ladder

Marketing › Promotions › Tiered gifts

Open the ladder and enter the same code in Valid only with coupon code. Upper and lower case do not matter. Save.

3. Try it

Without the code the cart shows no ladder. When you enter the code, the progress appears, and the gift once the threshold is reached. If the customer removes the code, the gift disappears.

One ladder applies per cart. If the customer enters a code that matches a ladder and a ladder without a code also applies, the one with the lower number in Priority is used. Give the coupon ladder the lower number if it should win. The product page badge does not show coupon ladders.
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