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Off-Site Optimization

Off-site optimization refers to the optimization efforts that are not carried out directly on the website but rather focus on inbound links before entering the website.

Off-Site Optimization

Backlinks are links from other websites that direct traffic to your site. It's crucial that these links come from high-quality websites, ideally those with a similar theme. For instance, if you run an online clothing store, links from fashion bloggers are more relevant than links from a local auto mechanic. If you arrange for a link on a specific keyword from a blog, it's advisable to include that keyword in the link, and the content should be related to the same topic.

It's recommended that the links are not solely from one source but diversified for a greater impact. If multiple pages mention your store, search engines are more likely to recognize its relevance to the specified keyword. If you're creating or paying for links, be cautious about the timing of the posts to avoid suspicion of artificial link building. In summary, optimize for a select few keywords and create offline posts for them. Once you achieve desired results, incorporate new keywords into your optimization strategy.

Additionally, remember that keyword optimization positively impacts other search terms as well.

Stop browsing. Start selling. Contact me now at anze@degriz.net.

My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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