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Search Engine Marketing (SEM)

Power of SEM: Reaching Your Audience Efficiently

Search Engine Marketing (SEM)

SEM marketing is a crucial part of online marketing, as most website visitors initially seek information through search engines. Your website can rank high in search results due to good Search Engine Optimization (SEO), or you can opt for search engine advertising (Google Ads). This type of advertising is highly targeted, allowing you to set various parameters for displaying ads. You only pay for actual clicks (PPC - pay per click), not just for ad impressions – meaning you pay only for clicks that can potentially lead to a purchase.

 

However, attracting potential customers to your website is not enough; the purchase depends on your ability to retain them on your site. Here, the importance of the entire marketing strategy is evident, not just the creation of effective advertising.

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Search engine advertising involves purchasing sponsored links in search engines (Google, Bing). This form of advertising is based on buying keywords selected by the advertiser based on their industry. Sponsored links (short ads with title, content, and a link to the website) appear at the top and in the right column of the search window when a user enters the keywords into the search engine.

Payment depends on the number of user clicks on the ad, with the cost determined by the choice of keywords and market demand for them. Advertisers thus have control over their spending, and their ads are shown only to their target audience. In summary: the ads are seen by users actively searching for them.

Stop browsing. Start selling. Contact me now at anze@degriz.net.

My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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