Chapter 049 topics

Marketing Areas

Certainly, we want satisfied customers who will return regularly, so we need to keep in mind the entire purchasing process and incorporate various marketing strategies into each step to increase sales and customer satisfaction.

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01SEO Optimization for Search EnginesSearch engines use the content of your website, subpage titles, links to your site, and the keywords you target as a result for the entered search query by the searcher online.Website Optimization (On-Site Optimization)Links and reputation (off-site optimization)Read topic →
02Social NetworksSocial networks, in the form of applications, platforms, or online services, are known as virtual places for people to socialize.Social Media PresenceTricks for Reaching a Better AudienceScheduling social media postsAdvertising on Social Networks and Online PortalsTips for Better Facebook AdsRead topic →
03E-mail marketingAn important part of online marketing is also e-mail marketing, which can be an extremely useful and effective advertising tool.Choosing the Right Subject LineBuilding a Database and Conducting ContestsEmail Marketing Example Based on a Healthy Food StoreMost Common MistakesAbandoned Cart EmailsRead topic →
04Search Engine Marketing (SEM)Power of SEM: Reaching Your Audience EfficientlyGoogle AdsRead topic →
05Retargeting Have you ever felt that some ads follow you around the whole web? Were they ads from a site you visited recently?Read topic →
06Affiliate ProgramExternal collaborators can engage with your affiliate program by driving visits to your site and are rewarded for doing so.Read topic →
07Price Comparison AggregatorsPrice comparison aggregators are portals where products from various online stores are displayed for the purpose of comparing information, primarily focusing on comparing prices among different online retailers.Read topic →
08InfluencersThe development of social networks has brought about significant changes in advertising, giving rise to new channels through which you can promote your online store.Read topic →
09Holiday SaleThroughout the year, various holiday periods come and go, from Valentine's Day to Easter holidays and the festive December, which represents the peak of gift shopping throughout the entire year.Read topic →

Next chapter 05Online store content All guide chapters

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.