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Marketing Areas

Certainly, we want satisfied customers who will return regularly, so we need to keep in mind the entire purchasing process and incorporate various marketing strategies into each step to increase sales and customer satisfaction.

Marketing Areas

In the initial phase, we need to stimulate visitors with a free item to acquire their contacts or following. This is followed by the research phase (zero moment of truth), the purchase phase (the first moment of truth), and the post-purchase phase (the second moment of truth).

Key elements of each stage of the buying process are outlined in the table below:

Stimulating Phase

Research Phase (ZMOT)

Purchase Phase (FMOT)

Post-Purchase Phase (SMOT)

  • Advertising

  • Social networks

  • Newsletter sign-up

  • Free e-book sign-up

  • Free advice

  • Free samples

  • Contests

  • Competitions

  • Landing page 

  • Product descriptions

  • Product images

  • Video content

  • Related products

  • Frequently asked questions

  • Customer reviews

  • Tips 

  • User-friendly printing

  • Landing page

  • Delivery

  • Shipping

  • Inventory

  • Purchase process

  • Gifts and small attentions

  • Warranty

  • Support

  • Inquiry for opinion

  • Email reminders about promotions and purchase invitations

Stop browsing. Start selling. Contact me now at anze@degriz.net.

My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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