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Re-targeting

This is the result of re-targeting. Re-targeting is considered one of the most effective digital advertising methods, as it reaches users who have already shown interest in your products or services. By displaying targeted ads across different platforms, you significantly increase the chances of converting visitors into buyers. Re-targeting allows you to remind potential customers of products they viewed but did not purchase, making it a powerful tool for maximizing return on ad spend.

Frequently Asked Questions

What is re-targeting and how does it work?

Re-targeting (or remarketing) is displaying ads to visitors who have already been on your website but did not make a purchase. Through cookies or a pixel, we track these visitors and show them targeted ads on Facebook, Google, and other networks.

Why is re-targeting so effective?

It reaches already "warmed-up" visitors - those who already know your brand. Conversion rates in re-targeting campaigns are typically 2-5x higher than campaigns targeting a new audience. A buyer who has already viewed a product is closer to purchasing.

Which audiences are suitable for re-targeting?

Product page visitors (who did not buy), category page visitors, those who added to cart but did not buy (the hottest!), previous buyers for cross-sell and upsell, and visitors to specific blog posts.

How long should the re-targeting window last?

It depends on the length of the purchase journey. For impulse purchases (fashion, food), 7-14 days is sufficient. For higher-value products (electronics, furniture), 30-60 days makes sense. After this time, the probability of purchase is already significantly lower.

How do we prevent re-targeting ads from becoming intrusive?

By setting a frequency cap - e.g. max 3-5 impressions per day per person. Dynamically rotate creatives. Exclude existing buyers from new acquisition campaigns, but include them in cross-sell sequences.

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My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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