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Structured Data

We use structured data "Rich Snippets" to describe products (in an online store).

Structured Data

For each product, various attributes can be specified: product image, manufacturer, model, color, height, width, weight, detailed product description, rating, manufacturer's name, etc.

structured data

In addition to providing search engines with better insights into the indexed content, the exposure of our search result itself is improved. Consequently, we may get an additional click on the content. The more visitors click on the link, the better it will be ranked on search engines.

We describe the product attributes within the <span> ... </span> tags, and the type of attribute is determined by the itemprop attribute. The list of all attributes that can be used is available at the following link:


Example of usage:

structured data example

HTML source code with the product description can be tested using Google's Structured Data Testing Tool.

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