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For each product, various attributes can be specified: product image, manufacturer, model, color, height, width, weight, detailed product description, rating, manufacturer's name, etc.
In addition to providing search engines with better insights into the indexed content, the exposure of our search result itself is improved. Consequently, we may get an additional click on the content. The more visitors click on the link, the better it will be ranked on search engines.
We describe the product attributes within the <span> ... </span> tags, and the type of attribute is determined by the itemprop attribute. The list of all attributes that can be used is available at the following link:
Example of usage:
HTML source code with the product description can be tested using Google's Structured Data Testing Tool.
