The best way to acquire customers is, of course, through oral or written recommendations from our satisfied existing customers who share their positive experiences and satisfaction with their friends and acquaintances. Today, many other tools play a significant role alongside word-of-mouth recommendations, both in "online" and "offline" advertising (TV, newspapers, magazines, radio, flyers, billboards, collaboration with celebrities, car decals, etc.).
Online marketing encompasses various marketing activities focused on a specific medium – the internet. The communication path with potential customers occurs exclusively online. The communication path is unique, so online marketing has several specificities and unique characteristics compared to traditional marketing in other media:
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Website or online store is part of online marketing (acts as the showcase of a physical store, inviting customers to enter and make a purchase);
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Online advertising can be very specific (the target audience to which ads are displayed can be determined, which is not possible in traditional marketing);
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Direct email (email marketing) is cheaper than traditional mailing of advertising messages;
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Social media is the most significant feature of online marketing that cannot be compared to anything else;
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The importance of SEM marketing lies in search engines, which serve as the most powerful online search tool.
Online marketing starts with your website
A well-designed and color-coordinated online store attracts attention just as much as an attractive shop window in a physical store. Rich content and useful information for users will also retain visitors on the site. If you have managed to establish a good connection with the customer through your site, you are on the right track – from this point on, you can build on increasing traffic. Investing funds in advertising is entirely pointless if an unorganized website discourages potential customers from making a purchase.
