Chapter 035 topics

Marketing

Marketing is the foundation through which we acquire, satisfy, and retain customers.

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01Advantages and disadvantages of online marketingThe key objectives of advertising are informing, persuading, and remembering.Read topic →
02Phases of the Purchase ProcessOnline business does not allow for personal interaction with customers, so it is crucial to try to develop the best possible user experience throughout the entire purchase process, gaining the trust of customers.Read topic →
03Customer DecisionsBefore you engage in any communication with visitors to your website, it is essential to know in which stage of the buying process your potential customer currently is.Read topic →
04Online Store Conversion"How to capture and manage conversion to reach your customers?"Read topic →
05Ideas to improve conversionAlready using conventional channels such as Google Ads, Meta, email marketing, and optimization, but looking to further improve the conversion rate of your online store?Read topic →

Next chapter 04Marketing Areas All guide chapters

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.