Chapter 0114 topics

Elements of an online store

Do you know what an online store is made of? What are the most common pages and elements? Where are they located and how are they displayed? Examine the components of an online store.

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01Listing and CategorizationWhen preparing content for an online store, categorization is one of the most challenging tasks, as it involves numerous different factors that impact the overall user experience.Read topic →
02Category pageCategories are individual sections of the online store and contain a varying number of products.FiltersRead topic →
03Product pageProduct page is usually the last page where a visitor decides on purchasing the viewed item, so it's essential to ensure the best possible presentation of the product.Read topic →
04WishlistA wishlist is a functionality of an online store that allows visitors to add items they have expressed interest in to their own wishlist.Read topic →
05Product comparisonProduct comparison enables users to compare the features of items, making it easier for them to make a purchase decision. This is especially relevant in stores with a wide range of items that have similar functionalities.Read topic →
06User accountsMost customers want to buy without registering, so guest checkout should be the default. Still, there are cases where registration is required. Among them are purchases of virtual items or downloadable items.Read topic →
07SearchIf you have a web search system and a list of search terms, you can analyze what your visitors are looking for and improve the results.Read topic →
08Shopping Cart and CheckoutIn the final step, when a visitor adds an item to the shopping cart and wants to complete the purchase, you can lose the most customers. On average, about 70% of carts are abandoned before purchase (Baymard Institute, average of 50 studies).Read topic →
09Expanded contentHaving more useful content on the website will bring more positive effects of the content to the entire online store.BlogPresentation PagesVideo ContentAttached Documents360-Degree or 3D Product ViewWide Range of Products Without Descriptive ContentRead topic →
10Success PageThe thank you page of the online store can be a successful conversion tool.Read topic →
11Homepage The homepage is the most important page of the online store since it's usually visited by the most visitors.Read topic →
12Live ChatLive chat can be quite helpful when visitors cannot find all the information they need.Read topic →
13Pop-upsPopup windows, or "pop-up" windows, are content windows that appear above the viewed content.Read topic →
14Cookies, privacy and consentCookies are small text files that most websites store on users' devices.Read topic →

Next chapter 02Online Shop Functions All guide chapters

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.