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Elements of an online store

Do you know what an online store is made of? What are the most common pages and elements? Where are they located and how are they displayed? Examine the components of an online store.

Elements of an online store
  • Listing and Categorization

    When preparing content for an online store, categorization is one of the most challenging tasks, as it involves numerous different factors that impact the overall user experience.

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  • Category page

    Categories are individual sections of the online store and contain a varying number of products.

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  • Product page

    Product page is usually the last page where a visitor decides on purchasing the viewed item, so it's essential to ensure the best possible presentation of the product.

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  • Wishlist

    A wishlist is a functionality of an online store that allows visitors to add items they have expressed interest in to their own wishlist.

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  • Product comparison

    Product comparison enables users to compare the features of items, making it easier for them to make a purchase decision. This is especially relevant in stores with a wide range of items that have similar functionalities.

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  • Filters

    Filtering, similar to item comparison, narrows down the selection of items in the store that users are looking for or wish to view. Filters are typically found on the category pages of items and are used prior to a detailed comparison of items.

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  • User accounts

    Despite the fact that registration for online shopping is becoming less necessary, there are still certain cases where it is still required. Among them are purchases of virtual items or downloadable items.

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  • Related products

    Do you know the difference between related items and cross-sell items?

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  • Search

    If you have a web search system and a list of search terms, you can analyze what your visitors are looking for and improve the results.

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  • Shopping Cart and Checkout

    In the final step, when a visitor adds an item to the shopping cart and wants to complete the purchase, you can lose the most customers. In some cases, as many as 69% of purchases are lost at this step.

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  • Expanded content

    Having more useful content on the website will bring more positive effects of the content to the entire online store.

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  • Success Page

    The thank you page of the online store can be a successful conversion tool.

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  • Homepage

    The homepage is the most important page of the online store since it's usually visited by the most visitors.

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  • Live Chat

    Live chat can be quite helpful when visitors cannot find all the information they need.

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  • Pop-ups

    Popup windows, or "pop-up" windows, are content windows that appear above the viewed content.

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  • Cookies

    Cookies are small text files that most websites store on users' devices.

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Stop browsing. Start selling. Contact me now at anze@degriz.net.

My name is Anže, and I am a Magento certified expert in solutions and a creator of multiple award-winning online stores.

I am the architect behind all Degriz projects. You will surely come across me if we collaborate. Even though the phone keeps ringing, you can always tap me on the shoulder if you need advice regarding online stores and their functioning.

I specialize in building custom online stores and I am a master of unique techniques to enhance conversion on your website.

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