Marketing.

About Magento, sales and marketing. With examples from the stores we run.

26 Sep 2024How to approach website creation: Steps to a successful online presence Creating a website is an important step for any company looking to improve its online presence, attract new customers, or inform existing ones. It is crucial to approach the project...6 min read
27 Mar 2024Improve your online store with ChatGPT: Creating engaging content In today's digital world, online presence is crucial for the success of any business, especially for an online store. Websites are your virtual storefront, where your products and services are...5 min read
2 Nov 2023What to do with visitors who don't make a purchase? Building a customer base and converting visits into conversions Running a successful online store is a challenging task. Despite high traffic on your website, you may not achieve the desired...4 min read
10 May 2021Why online retailers do not exclude categories and menus in SEO Are you ready to take an extra step for a better organic search result position of your online store in search engines like Google, Bing, Yahoo, and others? SEO...3 min read
20 Apr 2021Increase sales by up to 19% without increasing online store traffic Do you feel like sales have stalled somewhere? Advertising funds are shrinking faster - as a result, because visits convert poorly, advertising becomes more expensive. Do you already have...3 min read
6 Apr 2020Coronavirus and online opportunities The most we can do for our business during the spread of the coronavirus and challenging business operations is to try to take advantage of the given situation by improving...4 min read
16 Mar 2020Contact database = investment sales gold Build your own "independent" advertising channel Do you also notice that advertising is becoming more and more expensive? Why pay more than necessary, optimize, save. Viral promotion is a suitable...2 min read
10 Apr 2018How to increase profit by predicting sales trends? Factors to consider The final success of online sales is influenced by numerous factors. If we wanted to write a formula for the ultimate and overall success of an online...5 min read
19 Mar 2018Artur - Customer experience management system for your clients Artur is a tool for automatic collection of feedback that has been proven to increase the number of new customers. The Artur system is a unique solution on the Slovenian...2 min read
15 Oct 2017Review of the book 'Which 7 points of a sales conversation place your brand in the heart of your customers?' I read the book, which is the work of Slovenian author Petra Knez Bahor, in about two hours on a beach in Tenerife :) Great coffee, shade, a view of...1 min read
10 Aug 2017Where to find ideas for writing? We have already written about the importance of content writing and about what we need to pay attention to when writing articles. Equipped with all the knowledge of what we...3 min read
28 Jun 2017What to pay attention to when writing articles Are you selling sneakers, televisions, garden furniture, or cosmetics? Can't break through to the first pages of Google? You can greatly help yourself with writing various content - articles, blogs,...2 min read

Cookie name	Cookie purpose
PHPSESSID	Preserves the visitor's session state across page requests.
magelan_geo	Remembers that the visitor closed the suggestion of the other language version of the store, so it is not shown again.
form_key	Protects visitor's data from Cross-Site Request Forgery Attacks.
guest-view	Stores the Order ID that guest shoppers use to retrieve their order status. Used in “Orders and Returns” widgets.
login_redirect	Preserves the destination page the customer was loading before being directed to log in.
mage-banners-cache-storage	Stores banner content locally to improve performance.
mage-cache-sessid	The value of this cookie triggers the cleanup of local cache storage.
mage-cache-storage	Local storage of visitor-specific content that enables ecommerce functions.
mage-cache-storage-section-invalidation	Forces local storage of specific content sections that should be invalidated.
mage-messages	Tracks error messages and other notifications that are shown to the user, such as the cookie consent message, and various error messages. The message is deleted from the cookie after it is shown to the shopper.
private_content_version	Appends a random, unique number and time to pages with customer content to prevent them from being cached on the server.
section_data_ids	Stores customer-specific information related to shopper-initiated actions such as display wish list, checkout information, etc.
user_allowed_save_cookie, cookie_consent	Stores the user's cookie consent state for the current domain.
X-Magento-Vary	Configuration setting that improves performance when using Varnish static content caching.

Cookie name	Cookie purpose
product_data_storage	Stores configuration for product data related to Recently Viewed / Compared Products.
recently_compared_product	Stores product IDs of recently compared products.
recently_compared_product_previous	Stores product IDs of previously compared products for easy navigation.
recently_viewed_product	Stores product IDs of recently viewed products for easy navigation.
recently_viewed_product_previous	Stores product IDs of recently previously viewed products for easy navigation.
_fbp	This cookie is installed by Facebook to store and track visits across websites.

Cookie name	Cookie purpose
dc_gtm_*	Throttles request rate when Google Analytics is deployed with Google Tag Manager.
_ga, _gat, _gid, _ga_, _gat_	This cookie is installed by Google Analytics. They are used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone.