Discount popup and spin wheel

"Plenty of people visit, but almost nobody signs up for the newsletter." Most visitors leave without buying and without leaving an e-mail address, and you have no way to write to them later.

What changes

• A discount for the newsletter sign-up. A percentage or an amount, free shipping, an existing cart price rule with generated codes, or a sign-up with no discount. A minimum cart value if you want one.
• One single-use code per address, already in the cart. The code is valid 7, 14 or 30 days and goes into the cart at once, or with the first product if the cart is empty. If the cart already has another code, the shopper chooses which one to keep. Expired codes are removed from the cart.
• Code after double opt-in or right away. Where Magento asks new subscribers to confirm, the code is issued and sent after the confirmation. Without a confirmation, the shopper gets it at once.
• New subscribers only. An address that already gets the newsletter receives no new code, and the form's answer does not reveal who is subscribed.
• Consent the way you need it. Fine print under the button (signing up is the consent) or a required checkbox, for example for Germany and Austria. The exact wording the visitor saw is stored with every sign-up.
• It shows at the right moment. On computers on exit intent (the mouse moves towards the tabs), after a time or a number of pages viewed. On phones after idle time, on a quick scroll back up or on a return to the tab. The Back button is never changed.
• It does not jump over the cookie banner. The pop-up waits while an unanswered cookie banner is open (Magento, Hyvä, Swissup GDPR, Cookiebot, CookieYes, Complianz, OneTrust) and shows on the next trigger.
• A reminder with the code. After the sign-up a bar at the top of the page shows the code, a copy button and how long it is still valid. Whoever closes the pop-up can open it again from a small tab at the edge.
• Four looks. Light, dark, Christmas or in your store colours, a card with a picture or without. A centred pop-up on computers, a bottom sheet on phones with the button above the keyboard.
• Spin to win wheel in the same module. Instead of the pop-up you can choose the wheel: the visitor enters an e-mail address, spins and gets a code. The server draws the prize by weight, and the odds are published.
• Statistics and the sign-ups list. Impressions, sign-ups, confirmed sign-ups, codes used and the revenue of orders with codes, by day, trigger and device. A sign-ups list with CSV export, anonymisation and a Send the code button.
• Moving from Newsletter Popup. If you use our Newsletter Popup module, you move its settings with one click; the new pop-ups start in test mode, so nothing changes for shoppers until you switch them on.

How you set it up

On first use, Marketing › Discount Popups › Campaigns asks what you want: the classic discount pop-up or the spin to win wheel. You then pick a look and the offer, try the pop-up with the preview link and switch it on. Texts for each language, timing, frequency, consents and duration are set in the campaign. If you prefer, we set it up for you.

Good to know

• Two layouts are available now: a card with a picture and a card without one. A corner card, a bar at the top of the page and A/B testing of offers come later.
• The privacy wording is yours: you link your privacy policy page in the campaign and describe the purpose (code and newsletter) and the retention period in the policy. The module is not legal advice.
• Codes and confirmations are sent by e-mail, so the store must send e-mail reliably (working SMTP) and cron must run.
• A phone cannot detect an intent to leave; there the pop-up opens on similar behaviour (idle time, a quick scroll back up, a return to the tab).
• The code after the confirmation works when Magento asks new subscribers to confirm. For guests to sign up, guest subscriptions must be allowed in the newsletter settings.
• Supports Magento 2.4.6 to 2.4.9 and PHP 8.1 to 8.4, the Luma and Hyvä themes. We tested it on 2.4.9 with both.